SEO can be one of the best tools in your marketing strategy if done well. It’s not too expensive when you’re getting started and it can help you grow your audience and your sales as well. It can have some serious long-term results – but of course, it needs to be done properly. And the best part is that any business can do it. Whether you’re in law or you’re a florist, SEO helps you get on that first search result page in your category.
However, dealing with SEO when you’re not an expert is a bit scary. There are so many rules and even more things to learn.
So, what’s a businessperson from Milwaukee to do when they need some extra help?
Well, hire a local SEO company, of course!
But choosing a company that will truly help you isn’t easy. You need to consider many different things and ask important questions.
Here’s your guide to choosing a great SEO company.
Start With a List
It’s always good to start with a plan. And in this case, a list. You should collect a list of companies that you feel are right for your business. It’s a brainstorm session of sorts, and you don’t really need to ask them for a price or anything similar. All you have to do is put them on your list.
You can find many lists online – businesses sometimes share them based on research. However, creating your own list is not that hard and you can find more specific agencies that will suit your business.
Because SEO is so important to any business, as you can see in this report, you should take your time. Decide what’s important to you and then determine which agencies can do what you need them to do.
Check Out Their Website
When you have your list, you can look at their website and see their pages. This is for the purpose of evaluating how they deal with their own SEO and to see if they are good for you.
First off, look at their homepage. This is the page that the agency has chosen to represent themselves. So, it should be pretty well-designed and it helps you learn the basics of the agency.
Everything should be clear and you should be able to reach other pages from this one.
The About page is also important because it’s a good way to see more about the history of the website and the service. It should share the values the company has and give you an insight into their company culture.
You can also look at other pages like the Testimonials page or Pricing if there is such a page. Blog is also a good page to check out if it exists.
The next step would be to test their SEO strength, which you can do with Ahrefs for free. The results will be limited, but enough for you to learn a few important details. All you have to do is enter the brand name and see how they rank. You can enter the main keyword too, to see how they rank for that.
Basically, all of this is to check how they do their own job for themselves. Just like a marketing agency should be amazing at marketing themselves, an SEO agency should be doing great SEO for themselves.
Now that you have shortened your list, you can contact the agency. There are several ways to do this.
Most agencies have a contact page where you can find a simple form to fill out, and send them a message. This is usually useful when you want to get a quote or something similar, but it can also be useful if you just want to start the conversation. There should be an email address as well, so you can write there directly instead of going through the form. This is good for people who don’t have a lot of time and want to contact as many agencies as possible.
Email lets you plan what you want to say. It also gives them time to plan their response. Email is permanent and you don’t have to wait until they are available to talk. Here’s how to create a great email: https://www.grammarly.com/blog/email-writing-tips/
You send an email and they respond when they see it. It’s also a record of your communication, excellent for legal purposes if such needs arise in the future.
An agency should also have a phone number up so you can call them. This is for people who like to connect with other people on a more personal level. You will likely talk directly to the representative or the owner of the agency, which is good for building a relationship. It keeps both parties alert and focused on what they are saying and it’s usually good for trust.
Finally, you can meet with someone in person. This is good if you actually prefer seeing the face behind the agency. This is not always a default with agencies but if it’s available and you like it, it can be good for you.
If you haven’t met yet, this is the point where you meet with prospective agencies. Your list is probably down to select few and you now have to see which one you’ll be working with. You haven’t signed any contracts yet at this point.
An agency might come to your offices to meet you or you might meet on neutral turf – over drinks or lunch. This is a good idea as it creates a more relaxed environment and you can get to know someone better if they are relaxed.
This is the time to ask some questions and see what they are like. For example, decryptedseo.agency/milwaukee says that they often get questions on how exactly they plan on doing their job – what will the process be like. At this point, they usually offer a comprehensive plan which focuses on all of the main points of what they will do.
You will likely cover questions such as how you will communicate in the future when you will report the changes, which tools they will use and so on.
This personal meeting will help you understand the agency you want to work with and it will establish a relationship between you two.
All in all, when looking for an SEO agency for your business, you should make sure that you do so based on your own needs. The benefits of working with an agency are endless, and you should be able to see many improvements to your business after some time of working with an SEO agency.