What’s up people? Jitendra Vaswani (aka Jitu). That’s my name!

I am a Digital Marketing SEO Consultant from India. I’m a professional blogger and established digital marketer. I have 8+ years of experience in this field.

I was born in India. My dad used to work in a bank and would work hard each day. I always wanted to go on school trips, but we never had enough money, so I had to miss them.

During my school years, I wasn’t very good at school and didn’t have many friends. People thought that I looked goofy because of my big glasses and the fact that I stayed inside a lot because of not having any friends.

My brother was very good at studies in contrast with me who hated studying and often skipped classes when bored with them; this led me to be much less popular than him too.

I was very different than my brother. My brother liked school and I did not like it, so I skipped it sometimes. My friends would tease me that I would be unsuccessful and work a low-income job for the rest of my life.

It has been hard for me to think about what might happen if this is all that happens to me when I go through bullying, being left out of activities by my friends, having people look down on me because of how good other kids are at school, and when they compare me to other kids’ grades. It has felt awful to go see teachers at parent-teacher meetings or collect report cards from them every year.

I was like an average teenager. I did not think about the future and only hung out with my friends. But then I grew up and realized what I wanted to do with my life. Now, instead of hanging out aimlessly, I have focused goals that involve emails, deals, giving speeches in an office room, and talking on video calls on my computer.

After college, I got a job that pays me 6000 INR (100$) per month after taxes are taken out each month.

I was raised in a society where people are judged by how much money they make. My dad wanted me to keep doing this job because he thought society would judge him if I did not. But at one point fate interfered, and I met someone who introduced me to the field of SEO. I became fascinated with SEO and decided to change my career so that it would go against what my family wanted for me.

There was a time when I had sleepless nights, burning the midnight oil on questions like

  • Will a time ever come when people will respect me?
  • How will I make money?
  • What should I do?
  • What will I do for the rest of my life now?
  • Who am I now? Where am I?
  • Where will I be 10 years from now?


Fast forward a decade and today I am

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Here is just an example of how zopper.com saw an increase in traffic after my involvement in their digital strategy.

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