Corporate Blogging for Dummies has all the information necessary to leverage corporate blogging to grow your company's online presence and build an effective inbound marketing strategy for your business - large or small.
- Walks you through selecting a corporate blogging platform, preparing a corporate blog, establishing a strategy, promotion, and measuring success.
- Shares best practices of corporate blogging, resources, tricks of the trade, what works, and traps to avoid.
- Reviews the legalities involved with a corporate blog: disclaimers, terms of service, privacy policies, and comment policies, etc.
- Features examples of the best corporate blogs, blogging strategies, and other real examples throughout the book.
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