CPV Lab Review - Your #1 Self-Hosted Ad Tracker
When running an online marketing campaign, it’s important to know which ad copy, traffic source, and landing page works best. This is where CPV Lab comes in. It is a tracking tool that helps marketers and affiliates see how well their campaigns are doing. CPV Lab provides clear insights into your media buying campaign.
One of its best features is that it is self-hosted, meaning you can install it on your own infrastructure. This gives you complete control over your data, which is better for your privacy compared to cloud-based tools that store your data on someone else’s server.
What is CPV Lab?
CPV Lab is a tool that helps you track and analyze how well your online ads are performing. It gives you full control over your campaign data because it’s self-hosted. This means you install it on your own server, so you don’t have to worry about third parties storing or accessing your data.
Here are some key points about CPV Lab:
- Self-hosted: You install it on your own server, keeping your data private and secure.
- Multi-campaign support: It works with various types of campaigns like pay-per-click (PPC), email,social media, and more.
- Privacy and security: All your data stays on your server, giving you complete control over who accesses it.
- Built for marketers: Designed for serious marketers and affiliates who need detailed insights into ad performance.
Although the “CPV” in its name stands for Cost Per View, it’s not limited to that. It can handle various advertising models, offering you flexibility in tracking your campaigns.
If you’re serious about optimizing your campaigns and want full control over your data, CPV Lab is the tool for you.
Key Features of CPV Lab
Campaign Tracking
CPV Lab tracks all your campaigns across multiple platforms, showing you key metrics like clicks, conversions, and traffic sources, helping you understand what works and what doesn't.
Advanced Analytics
CPV Lab offers in-depth analytics, providing real-time insights into clicks, conversions, and ROI, so you can adjust campaigns and make smarter marketing decisions based on data.
Custom Reporting
CPV Lab enables you to generate customized reports based on specific metrics like clicks or sales, helping you visualize and interpret campaign performance easily and effectively.
All-round tracking
Tracks users across devices (mobile, desktop) and locations, giving you insights into which regions and devices are driving traffic, allowing for targeted optimization.
Self-Hosted
Being self-hosted means CPV Lab is installed on your server, giving you full control over your data, ensuring privacy, and eliminating reliance on third-party platforms for storage.
Split Testing
It lets you test different versions of ads or landing pages, so you can compare and optimize, ensuring you get the best performance from your campaigns without guessing.
How Does CPV Lab Work?
Campaign Setup
You can add traffic sources and create campaigns by inputting URLs, tracking parameters, and goals, centralizing campaign tracking across multiple channels for performance analysis.
A/B Testing & Split Testing
CPV Lab offers in-depth analytics, providing real-time insights into clicks, conversions, and ROI, so you can adjust campaigns and make smarter marketing decisions based on data.
Integrations
CPV Lab integrates seamlessly with various traffic and affiliate networks, as well as third-party tools like Google Analytics, allowing users to consolidate campaign data for detailed analysis.
URL Generation
CPV Lab generates unique tracking URLs for each campaign, logging visitor behavior and traffic sources to identify which ads and landing pages lead to conversions effectively.
Real-Time Tracking
The platform records real-time data on clicks and conversions, providing customizable reports that analyze key metrics to understand campaign performance effectively.
Optimizing Campaigns
With insights gathered, users can optimize campaigns by adjusting ad creatives and budgets, using automation rules to enhance efficiency and focus on scaling successful efforts.
Refers to explaining how users can utilize CPV Lab to track, manage, and optimize their marketing campaigns. Here’s a detailed explanation of how CPV Lab operates:
Pricing of CPV Lab
There are three main plans: Starter, Pro, and Expert. Each plan offers different features and benefits, with the Expert plan being the most comprehensive.
Overall, the pricing plans for CPV Lab offer different features and levels of support to cater to the needs of various users. The Starter plan is suitable for beginners, while the Pro and Expert plans offer more advanced features for experienced marketers.
Catalog of Traffic Sources
You do not have to worry about finding the correct format of the postbacks and parameters for tracking of your preferred traffic source. When tracking with CPV Lab, all the mazor traffic sources are already setup in the CPV Lab Catalog. You can directly choose from the catalog and start your campaign.
This is important when you start runnning traffic from a new traffic source that you never worked with before. Instead of discussing with suppport, you can just find it in the catalog.
Catalog of Offer Sources (Affiliate Networks)
Just like the catalog of traffic sources, there is a catalog of offer sources. This is the place from where you get your affiliate offer.
Again, you can just choose your affiliate network and start the postback setups.
This facilitates fast campaign setups and you get run multiple campaigns on scale with multiple combination of traffic sources and offer sources. Finding the combination that works best is easy to find in this way.
Offer Setup (Guided Setup)
You can Add your offers in CPV Lab and later use them in any campaign you want. This is useful when you want to run the same offer through different traffic sources (ad networks).
Also, the offer setup is very guided. When you choose the Offer Source, you are given the right format of the tracking link.
You also can add your Notes about the offer so that you can find any information about that particular offer anytime.
Groups help you categorize your offers and setups. This is extremely helpful when you’re an expert media buyer who runs hundreds of campaigns at a time.
Add Offers in Bulk
If you’re looking for the answer to – How to add CPA Offers in Bulk in CPV Lab?
The answer is a no-brainer.
Simply have your offer list in this format.
Name,URL,Payout,Source,Group,Notes
and paste in the box and click save.
In other words, you need to create a spreadsheet with the above mentioned headers. Export that file in CSV. Open it, Copy its content and paste in the box….
Campaign Setup and Type of Campaigns
The reason why you must not be doubting on the potential of CPV Lab is its capability to accomodate any sort (type) of affiliate offer/direct offer you might have. Here’s the list of the campaign types CPV Lab has —
- Direct link & Landing Pages
- Landing Page Sequence
- Lead Capture & Opt-ins
- Multiple Options
- Multiple Paths
- Email Follow-up
The best part about CPV Lab is its detailed campaign setup.
While it is useful for expert media buyers, beginners might find it too detailed and complex to handle. Which is why the quick campaign setup is also there.
You can also Utlilize your limit of custom tracking domains and add it from Settings >> Custom Domains.
Cloaking - Short Links
For advanced and expert media buyers, these tools are a very regular requirement of any affiliate tracking solution. However, many media buyers use third-party tools to cloak links and create masked redirects. And often do they overpay a developer for doing this.
Just in case you’re a new media buyer, let me mention that protecting your actual affiliate offer URL is utmost imporant. It not only contains your Offer ID, but also many more information about the affiliate account. It can reveal which offer, network and traffic source you’re using.
CPV Lab has this feature inbuilt where you just type URLs and it will generate HTML or PHP files that you can upload on your server and create cloaked links and masked redirects. That’s very interesting feature and saves you a lot of money.
Conversion Log (for tracking inconsistencies)
In case you face any inconsistencies in the conversion tracking, you can always check your conversion log and it will get you the data about the conversions. You can then debug and fix any error you did while setting up the campaign.
Such inconsistencies occer when you miss some parameters (or do not set it up correctly) during the campaign setup.
CPV Lab Pros and Cons
CPV Lab Pros
- Powerful Customization Options
- Self-Hosted Security
- Reliable Support and regular updates
- Detailed and Customizable reporting
- Ad Network & Affiliate Network Catalog for Integrations
- Custom Tracking Domains
CPV Lab Cons
- Learning Curve for Beginners
FAQs about CPV Lab
CPV Lab is a tracking tool that helps you keep an eye on and improve your ad campaigns across different sources. You can choose to either host it yourself or use the cloud-based version CPV One.
CPV Lab tracks your campaigns by creating special tracking links for each ad or landing page. It then collects data like clicks, conversions, and where the traffic is coming from, so you can see how well your campaign is doing.
CPV Lab has a lot of features, but it might be tricky for beginners to learn. If you’re just starting out, platforms like Voluum or ClickMagick might be easier to use.
Yes, CPV Lab works with many ad networks, traffic sources, and tools like Google Analytics. This helps you put all your data in one place for better analysis.
If you host CPV Lab yourself, you have full control over your data, making it safer. You can also customize it more than with a cloud-based version.
Yes, CPV Lab has detailed reports that show you important numbers like conversion rates, click-through rates, and ROI. This helps you make your campaigns better. You can even customize your statistics and make custom quick view templates as per your requirements.
Yes, CPV Lab has good customer support to help you solve problems quickly. They also offer regular updates and have a community to help you out.
Yes, CPV Lab lets you add your own custom tracking domains in your admin dashboard. All you need is to add some CNAME records in your domain’s DNS server.
Conclusion
When you run an online marketing campaign, you want to know which ads and sources bring in the most visitors. CPV Lab is a tool that helps you track how well your campaigns are doing. It works with different ad platforms like Facebook, Google Ads, and affiliate networks such as ClickBank and CJ Affiliate. It also supports ad networks like PropellerAds and Adsterra, showing you what is working and what isn’t.
CPV Lab is special because you can host it on your own server. This means you control your data, unlike cloud tools where your data is on someone else’s server. This is important for privacy and security.
The tool also lets you test different versions of your ads to see which ones get better results. You can track users across different devices and locations, helping you understand where your visitors come from and how they interact with your site. This information is useful for making smart marketing choices.
CPV Lab Pros and Cons
CPV Lab Pros
- Powerful Customization Options
- Self-Hosted Security
- Reliable Support and regular updates
- Detailed and Customizable reporting
- Ad Network & Affiliate Network Catalog for Integrations
- Custom Tracking Domains
CPV Lab Cons
- Learning Curve for Beginners
FAQs about CPV Lab
CPV Lab is a tracking tool that helps you keep an eye on and improve your ad campaigns across different sources. You can choose to either host it yourself or use the cloud-based version CPV One.
CPV Lab tracks your campaigns by creating special tracking links for each ad or landing page. It then collects data like clicks, conversions, and where the traffic is coming from, so you can see how well your campaign is doing.
CPV Lab has a lot of features, but it might be tricky for beginners to learn. If you’re just starting out, platforms like Voluum or ClickMagick might be easier to use.
Yes, CPV Lab works with many ad networks, traffic sources, and tools like Google Analytics. This helps you put all your data in one place for better analysis.
If you host CPV Lab yourself, you have full control over your data, making it safer. You can also customize it more than with a cloud-based version.
Yes, CPV Lab has detailed reports that show you important numbers like conversion rates, click-through rates, and ROI. This helps you make your campaigns better. You can even customize your statistics and make custom quick view templates as per your requirements.
Yes, CPV Lab has good customer support to help you solve problems quickly. They also offer regular updates and have a community to help you out.
Yes, CPV Lab lets you add your own custom tracking domains in your admin dashboard. All you need is to add some CNAME records in your domain’s DNS server.
Conclusion
When you run an online marketing campaign, you want to know which ads and sources bring in the most visitors. CPV Lab is a tool that helps you track how well your campaigns are doing. It works with different ad platforms like Facebook, Google Ads, and affiliate networks such as ClickBank and CJ Affiliate. It also supports ad networks like PropellerAds and Adsterra, showing you what is working and what isn’t.
CPV Lab is special because you can host it on your own server. This means you control your data, unlike cloud tools where your data is on someone else’s server. This is important for privacy and security.
The tool also lets you test different versions of your ads to see which ones get better results. You can track users across different devices and locations, helping you understand where your visitors come from and how they interact with your site. This information is useful for making smart marketing choices.