SERP APIs allow users to access search engine results pages. Search engine results data from popular search engines such as Google, Bing, and Yahoo can be extracted programmatically. Search engine results APIs can extract data such as rankings, search volume, keyword suggestions, featured snippets, and other search engine information.
Online marketing and search engine optimization (SEO) typically use SERP scraping APIs. SEO professionals can track the search rankings for specific keywords of their competitors and their own websites by using SERP scraping APIs.
Online marketers can track changes in search trends over time or extract data on particular keyword search volumes by using SERP APIs. Software libraries and web-based applications provide easy-to-use interfaces for querying and retrieving search engine data through SERP APIs. In many cases, SERP API providers have pricing plans based on API requests or keywords tracked.
Developers can also test the API for free before committing to it with some providers that offer free trial plans. There’s a variety of SERP scraping API providers available, and the best one will depend on your specific needs. Let’s delve into the 5 most reliable and popular SERP API providers.
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List of Best SERP API Providers of 2023
1. Bright Data SERP API
Bright Data is our top choice and is the fastest API on the market. With their SERP API, you can collect SERP data from anywhere with easy integration into all 3rd party crawler software.
In addition to supporting multiple search engines, Google SERP API provides real-time search data in HTML and JSON formats. It also supports country, city, browser, and device selection.
While the documentation emphasizes proxy-like integration, you can also use the API to send queries and receive batches of data. Google, Yandex, Bing, and DuckDuckGo are also supported by Bright Data.
Powered by the most effective proxy infrastructure in the world, Bright Data’s SERP API is among the best in the industry. You can count on its infrastructure to maintain a 99.99% uptime and to answer every API request within five seconds.
During peak times, it is perfect for scaling data extraction projects. Furthermore, Bright Data SERP API can be tailored to focus on city-specific data.
Additionally, Bright Data’s interactive playground streamlines the setup procedure, and it offers a seven-day free trial and a three-day money-back guarantee for all types of structured SERP data.
2. Smartproxy SERP Scraping API
SerpApi lets you scrape search engine results from Google, Bing, and Baidu easily. Search results are highly accurate and reliable thanks to their API.
Even if you aren’t tech-savvy, you can easily use the SERP API since it has a very user-friendly interface. Budget-conscious small businesses often choose this solution.
Smartproxy’s SERP Scraping API is different from its premium competitors because it does not support asynchronous requests. It means you won’t be able to run batch searches over an open connection.
The APIs provided by DataForSEO provide search engine data, such as SERP data, keyword data, and backlink data. APIs they provide can be used for various marketing and SEO applications.
The company supports Google, Yahoo, Bing, Yandex, and Baidu. Pay-as-you-go pricing is one of the things you’ll like about DataForSEO, and your balance never expires, unlike most other services.
Apify is a popular SEO and marketing platform that offers a powerful premium and free SERP API for extracting search engine results data from Google. Among its features is the ability to search within a specific location and extract custom attributes.
Also, you can track your competitors’ rankings and research ads for your chosen keywords using their API. Their API provides features such as keyword research, competitor analysis, and position tracking.
Oxylabs also offers a SERP API for Google that is popular with SEO and marketing professionals. With their API, you can perform rank tracking, keyword research, and competitor analysis.
Oxylabs SERP API is similar to Bright Data’s SERP API but without HTML delivery. It is also priced higher. It does not have a playground where you can test your configurations.
What Is SERP API?
Search Engine Results Page Application Programming Interface (SERP API). Developers may use it to get Google, Bing, and Yahoo SERPs data.
Developers may use SERP APIs to access organic search results, sponsored ads, highlighted snippets, and other SERP data.
This data may be used to develop bespoke search engines, monitor ranks, do market research, and analyze trends. SEO, SEM, and other internet marketing leverage SERP APIs.
The factors you should consider when choosing a provider include pricing, features, reliability, and customer support. Overall, Bright Data’s proxy infrastructure is superior to its competitors and powers its SERP API in ways that others have not yet managed to achieve.