Best Dating Vertical Trends In Affiliate Marketing In 2024

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      AdsEmpire is one of the best dating affiliate networks offering direct CPA offers or Smartlink technology to monetize your 100% traffic.
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Dating is an evergreen niche and now becoming more and more popular. Now teenagers and adults are freely talking about dating. So, I thought about covering the best dating vertical trends in affiliate marketing.

In this post, I’ll be sharing the latest trends in the online dating industry, which are expected to reach a whopping US$3.41bn by 2027.

online dating industry statistics

Source taken from Statista 

As affiliate marketers, it’s important to keep up with these trends to capitalize on the vast opportunities that lie ahead. So, stay tuned as we delve into the global dating app trends and the latest developments in performance marketing for the dating industry. 

By the end of this post, you’ll have all the knowledge you need to take your dating promotion game to the next level and maximize your revenue.

Now, let’s dive into the top five global online dating trends for 2023. As we know, trends come and go, especially in the fast-paced world of cyberspace, but these trends have shown promising results and are worth paying attention to.

πŸ’– Firstly, women are taking the lead in online dating. With the rise of apps like Bumble, women are encouraged to initiate conversations and make the first move. 

bumble dating app

This not only increases the female audience but also leads to longer and more meaningful conversations, making it more likely for real-life meetings or relationships to form.

πŸ’– Secondly, physical appearance is no longer the only factor in choosing a partner. People are becoming more open-minded and seek emotionally available daters and meaningful conversations. 

This trend is supported by Bumble stats which claim that one-third of people no longer search for a specific type of person, and 63% don’t care about looks.

πŸ’– Thirdly, long-distance relationships are gaining momentum. With the pandemic teaching people to bond and have relationships online, more and more people are open to the idea of dating someone from another city or country. 

Bumble stats show that 33% of people are okay with having a remote partner.

long distance relationship

πŸ’– Fourthly, open conversations about sex are becoming more common. People are more inclined to discuss all aspects of a relationship early on, and sex is no longer a taboo topic. 

About 53% of people want to discuss it early in a relationship, and 40% are ready to discuss intimacy openly and sincerely. 

This trend can be applied in making creatives for your media buying campaigns, with marketers able to apply adult creatives even for mainstream dating offers.

open street love making

πŸ’– Inclusivity is more important than ever. Apps that cater to specific interests, sexual orientations, or hobbies are becoming more popular, with users wanting to find someone truly similar to them. Tinder, Bumble, and Hinge are also adding more features to allow users to showcase their interests beyond their appearance.

These trends are essential for marketers to understand their target audience’s desires better, and to maximize their revenue. 

In the next section, we will dive into the latest trends in performance marketing for the dating industry.

Native ads are becoming increasingly popular in the dating vertical due to their non-intrusive nature. However, affiliate marketers still face the challenge of banner blindness, which can hinder their success. 

Despite this, the impact of native ads is growing rapidly. According to PRNewswire, the native advertising spend is expected to grow by 372% till 2025 ($402Bn by 2025).

global native advertising spend growth
Global Native Advertising Market Set to Be Worth Over $400BN By 2025. Source – AdYouLike

One of the main advantages of native ads is their ability to generate higher click-through rates (CTR) and conversion rates (CR) compared to traditional display advertising.

This demonstrates the efficiency and organic nature of the information delivered through this ad type. Native ads achieve this by closely resembling advertorials, allowing for a higher view time than other ad formats.

Moreover, native ads often allow marketers to bypass ad blockers, which can be especially advantageous when dealing with dating offers.

ad blockers

To make the most out of this niche, there are several trends that marketers should keep in mind in 2023. One trend is the growing pool of GEOs 🌐 that are becoming popular for ❀️ Dating offers. 

While the USA remains the biggest market, European and Asian countries are also on the rise. For newbies in the niche, it’s recommended to start with less competitive GEOs, such as China, Germany, France, India, and South Africa.

Alternative sources of traffic are also becoming more important for promoting Dating offers, as restrictions and bans on mainstream channels like Facebook and Google become more prevalent. 

Traffic Nomads is known for the best traffic sources including Push, Pop, and Native ads.

πŸ”” Push notifications and native ads have proven to be effective and affordable alternatives for driving traffic.

🎯 Target audience research is also crucial for creating successful campaigns in the Dating vertical. The target audience for Dating apps is evolving, and marketers need to stay on top of the latest trends and habits. 

For instance, in the USA, LBTQ Dating is more popular than traditional dating, and younger people make up the majority of users.

lbtq dating

Choosing natural-looking creatives is another trend in the Dating vertical. Users tend to respond better to images that resemble real people rather than idealized beauty standards. 

Including icons of popular Dating apps and messaging platforms in ads can also add a more personalized and realistic effect.

Finally, AI tools and algorithms can help marketers optimize their campaigns more effectively. By staying on top of these trends and utilizing the latest tools and strategies, marketers can expect to see strong ROI in the Dating vertical in 2023.

  • Best CPA Dating Offers
    adsempire logo


      AdsEmpire is one of the best dating affiliate networks offering direct CPA offers or Smartlink technology to monetize your 100% traffic.
  • Best Traffic Source
    trafficnomads logo

    Traffic Nomads

      Traffic Nomads is the best self-serve advertising network with over 50M exclusive push user database. The traffic is 100% bot-free.

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The dating vertical in affiliate marketing remains an evergreen niche that is set to continue growing in 2023. 

To achieve the highest ROI, marketers should consider the wider pool of GEOs available, seek alternative traffic sources, conduct target audience research, and use natural-looking creatives. 

Additionally, AI tools such as automated rules, performance mode, and target CPA can assist in optimizing campaigns more effectively. 

If you are looking for the best dating CPA offers, join AdsEmpire now.

Whether you are a beginner or a seasoned professional, keeping abreast of the latest trends in the dating niche is crucial.