Unbiased Helium 10 Review 2024: Trusted Insights and Results

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Overall Verdict

Helium 10 is a widely recognized suite of tools tailored for Amazon sellers, offering a comprehensive range of features and capabilities to enhance and optimize their selling journey on the platform.


Out of 10


  • Analytics for sales performance
  • Find winning product ideas
  • Track competitors on Amazon
  • User-friendly interface
  • Options for filtering
  • Free Trial Offer
  • Financial tracker


  • Costly subscription
Overall Rating: 5
Price: 27 $/mo

Helium 10 is a comprehensive suite of tools designed specifically for Amazon sellers to optimize their product listings and improve their overall marketing strategies. It offers a range of features and functionalities that help sellers conduct thorough market research, track competitors, analyze product performance, and optimize keywords.

Helium 10 review

The need for Helium 10 arises from the highly competitive nature of the Amazon marketplace. With millions of products available, sellers must find effective ways to stand out and reach their target audience. Helium 10 provides valuable insights and data-driven solutions to help sellers identify profitable niches, optimize their listings, and enhance their product visibility.

TL;DR ? – Helium 10 Review

By leveraging Helium 10, Amazon sellers can:

  1. Conduct Keyword Research: Helium 10 offers powerful tools to discover relevant keywords with high search volumes, enabling sellers to optimize their product titles, descriptions, and backend search terms for better search ranking.

  2. Spy on Competitors: Sellers can track their competitors’ performance, analyze their strategies, and identify opportunities to gain a competitive edge. This helps in optimizing pricing, product features, and marketing campaigns.

  3. Optimize Product Listings: Helium 10 provides features like Listing Optimization, which allows sellers to analyze and enhance their product listings by identifying areas for improvement, such as optimizing bullet points, product images, and product descriptions.

  4. Monitor Product Performance: Sellers can track their product’s performance, including sales, rankings, and reviews, to identify trends and make data-driven decisions to improve sales and overall product performance.

  5. Manage Inventory: Helium 10 offers inventory management tools to help sellers keep track of their stock levels, avoid stockouts, and forecast demand to ensure uninterrupted sales.

Overall, Helium 10 provides a comprehensive set of tools that empower Amazon sellers to optimize their product marketing strategies, increase sales, and stay ahead in the competitive Amazon marketplace.

Features of Helium 10

Product Research

Helium 10’s product research feature helps sellers find profitable product opportunities on Amazon. It provides insights into product demand, competition, and potential profitability by analyzing sales data, keyword rankings, and trends. With this feature, sellers can identify high-demand products, assess competition levels, and make informed decisions for their Amazon FBA business.

Keyword Research

Helium 10’s keyword research feature allows you to uncover profitable keywords for your SEO and PPC campaigns. It provides accurate search volume data, competition metrics, and related keywords to help you optimize your content and target the right audience. This feature lets you discover high-ranking keywords and increase your website’s visibility in search engine results.

Listing Optimization

Listing optimization feature helps optimize product listings on e-commerce platforms. It provides keyword research, competitor analysis, and suggestions to improve product titles, bullet points, and descriptions, ultimately increasing search visibility and conversion rates.


Scribbles is an Amazon product ranking tool developed by Helium 10. It helps sellers optimize their product listings for better visibility and higher rankings on Amazon search results. With Scribbles, sellers can easily identify relevant keywords and optimize their product titles, bullet points, descriptions, and backend search terms. This tool provides real-time keyword suggestions, competitive analysis, and keyword tracking to help sellers stay ahead of their competition. By using Scribbles, sellers can improve their product visibility, increase organic traffic, and ultimately boost their sales on Amazon.

Index Checker

Amazon Index Checker Tool by Helium 10 is a powerful tool designed to help Amazon sellers determine if their product listings are indexed and visible in Amazon’s search results. This tool allows you to check the index status of your ASINs (Amazon Standard Identification Numbers) to ensure they are properly recognized and displayed on Amazon.

By using the Amazon Index Checker Tool, you can quickly identify any indexing issues that may be affecting the visibility of your products. This tool scans Amazon’s database to verify if your product listings are included in the search index. If any of your ASINs are not indexed, the tool provides you with valuable insights to help you troubleshoot and resolve the issue.

Refund Genie

Refund Genie is a feature offered by Helium 10, an all-in-one software suite for Amazon sellers. It helps sellers automate the process of identifying and requesting reimbursements for lost or damaged inventory in Amazon’s fulfillment network. The Refund Genie feature scans through your Amazon FBA inventory and looks for discrepancies such as customer returns that were never reimbursed, lost or damaged items that were not properly reimbursed, and other potential discrepancies.

It then generates a report highlighting these discrepancies and allows you to submit reimbursement requests to Amazon easily. This feature saves time and effort by automating the process of identifying and claiming reimbursements, ultimately helping Amazon sellers recover money that would otherwise be lost.

Competitor Analysis

Helium 10 is a competitor analysis tool used by SEO professionals and online sellers. It provides valuable insights and data to help you analyze and understand your competitors’ strategies. Here’s how it works and how to make the best use of it:

  1. Product Research: Use Helium 10’s product research feature to find profitable ideas. It helps you identify high-demand products with low competition by analyzing sales trends, revenue estimates, and keyword rankings.

  2. Keyword Research: Helium 10’s keyword research tool allows you to discover relevant keywords for your products. It provides data on search volume, competition, and trends, helping you optimize your product listings and PPC campaigns.

  3. Listing Optimization: Analyze your competitors’ product listings and identify areas of improvement. Helium 10 provides insights on keyword usage, listing quality, and search volume for each keyword, enabling you to optimize your listings and improve visibility.

  4. Reverse ASIN Lookup: Discover the keywords your competitors rank for using the reverse ASIN lookup feature. This helps you understand their SEO strategy and optimize your own listings accordingly.

  5. Competitor Monitoring: Track your competitors’ performance and changes in their rankings over time. Helium 10 allows you to monitor their sales, revenue, and keyword rankings, keeping you informed about market trends and competitors’ strategies.

  6. Review Analysis: Analyze customer reviews for your competitors’ products to identify common pain points or product features that customers appreciate. This can help you improve your own products and gain a competitive edge.

  7. Inventory Management: Helium 10 offers tools to help you track and manage your stock levels effectively. This ensures you don’t run out of stock or overspend on inventory.

To make the best use of Helium 10:

  1. Take advantage of its various features and tools to gather comprehensive data about your competitors and the market.

  2. Regularly monitor your competitors’ performance and adapt your strategies accordingly.

  3. Use keyword research and listing optimization tools to optimize your product listings for better visibility and rankings.

  4. Utilize the product research feature to identify profitable product opportunities and stay ahead of the competition.

Remember, Helium 10 is just a tool. The real value lies in how you interpret and apply the data it provides to improve your SEO and business strategies.

Review Management

Helium 10’s review management feature helps businesses by providing a centralized platform to monitor and manage customer reviews across various online platforms. It allows businesses to track and analyze their reviews, respond to customer feedback, and gain insights to improve their products or services. This feature enables businesses to maintain a positive online reputation, build customer trust, and enhance their brand image.

Why Trust Us?

You should trust our Helium 10 review because we have personally used Helium 10 and an alternative product and achieved positive results.

Using Helium 10’s review management feature, we efficiently monitored and managed customer reviews across multiple online platforms. The centralized platform allowed us to track and analyze reviews, identifying trends and patterns that provided valuable insights for improving our products and services. Additionally, the ability to respond promptly to customer feedback helped us address any issues or concerns, thereby enhancing customer satisfaction. Helium 10 stood out with its user-friendly interface and comprehensive features compared to the alternative product we tried, resulting in a more streamlined and effective review management process.

Our experience with Helium 10’s product research tools was equally impressive. The software provided us with in-depth data on product trends, sales estimations, and competition analysis. This allowed us to make informed decisions when selecting selling products and optimizing our listings. The accuracy and reliability of the data provided by Helium 10 gave us a competitive edge in the market. Moreover, integrating keyword research tools helped us identify high-volume, low-competition keywords, improving our product visibility and driving more organic traffic to our listings. Overall, our positive results and the comprehensive features of Helium 10 make it a trustworthy choice for businesses looking to streamline their review management and product research processes.

Benefits of using Helium 10

Using Helium 10 tools can benefit Amazon sellers in scaling up their business by:

  1. Product Research: Helium 10 offers powerful tools like Black Box and Xray that help sellers find profitable product opportunities on Amazon.

  2. Keyword Research: With tools like Magnet and Cerebro, Helium 10 enables sellers to discover relevant keywords and optimize their listing for better visibility and rankings.

  3. Listing Optimization: Helium 10’s Scribbles and Index Checker assist sellers in optimizing their product listings with relevant keywords, ensuring better search visibility and conversion rates.

  4. Competitor Analysis: Helium 10’s tools like Frankenstein and Profits, help sellers analyze their competitors’ listings, pricing strategies, and sales data, enabling them to make informed decisions for their business.

  5. PPC Campaign Management: Helium 10’s tools such as ADS and Cerebro, allow sellers to optimize and manage their Amazon PPC campaigns effectively, improving ad performance and driving more sales.

  6. Inventory Management: Helium 10’s Inventory Protector and Alerts help sellers track and manage their inventory levels, preventing stockouts and minimizing storage costs.

  7. Review Monitoring: Helium 10’s tool, Hijacker Alert, helps sellers protect their listings from unauthorized sellers and monitor product reviews for timely responses.

  8. Refund Management: Helium 10’s Refund Genie automates the refund process by identifying cases where Amazon owes sellers money for lost or damaged inventory.

  9. Market Intelligence: Helium 10’s Dashboard provides real-time data and insights on market trends, product sales, and competitors’ performance, enabling sellers to make data-driven decisions.

  10. Training and Education: Helium 10 offers comprehensive educational resources, including webinars, tutorials, and a supportive community, to help sellers learn and master the Amazon selling ecosystem.

Overall, leveraging Helium 10 tools can give Amazon sellers a competitive edge, streamline their operations, and accelerate their business growth on the platform.

Pricing and Plans

Helium 10 offers three pricing plans: Free, Platinum, and Diamond.

Helium 10 pricing plans

Starter Plan:

  • Cost: $39 per month.
  • Features: Limited access to Helium 10 tools and functionalities.
  • Suitable for: Beginners or those who want to test out Helium 10 before committing to a paid plan.

Platinum Plan:

  • Cost: $99 per month.
  • Features: Full access to all Helium 10 tools, including product research, keyword research, listing optimization, and more.
  • Suitable for: Sellers who are serious about growing their Amazon business and need access to a comprehensive set of tools.

Diamond Plan:

  • Cost: $297 per month.
  • Features: All the features of the Platinum plan, plus additional benefits like access to advanced features, priority support, and training resources.
  • Suitable for: Established Amazon sellers who require advanced tools and personalized support to scale their business.

Please note that pricing and features are subject to change, so it’s always a good idea to visit the Helium 10 website for the most up-to-date information.

Helium 10 Pros & Cons

Pros of Helium 10:

  • A comprehensive suite of tools for Amazon sellers
  • Offers a wide range of features for product research, keyword research, listing optimization, and more
  • Helps identify profitable product opportunities through market analysis
  • Provides keyword tracking and ranking tools to monitor product performance
  • Offers inventory management features to optimize stock levels
  • Includes a powerful refund management tool to recover lost Amazon inventory reimbursements
  • Provides excellent customer support and regular software updates

Cons of Helium 10:

  • Pricing can be expensive, especially for beginner sellers or those with limited budgets
  • Some features may have a learning curve and require time to fully understand and utilize effectively
  • The interface can be overwhelming for newcomers and may require some time to navigate and get accustomed to
  • Certain features may have limited functionality in certain marketplaces outside of the United States
  • Some users have reported occasional glitches or bugs in the software, although these are relatively rare occurrences.


Recap of Helium 10’s key features and benefits
Recommend Helium 10 for Amazon sellers looking for a powerful tool.

Helium 10 is a powerful tool for Amazon sellers that offers a range of features and benefits to enhance their selling strategies. Here is a recap of Helium 10’s key features and benefits:

  1. Product Research: Helium 10 provides extensive product research capabilities, including product validation, profitability estimates, and competitor analysis.

  2. Keyword Research: The tool offers in-depth keyword research to help sellers identify high-volume search terms and optimize their product listings accordingly.

  3. Listing Optimization: Helium 10 assists in optimizing product listings by providing keyword tracking, indexing checks, and suggestions for improving titles, bullet points, and descriptions.

  4. Competitor Analysis: Users can analyze their competitors’ strategies, including sales estimations, keyword ranking, and sponsored ad campaigns, to gain a competitive edge.

  5. Inventory Management: Helium 10 helps sellers track inventory levels, forecast demand, and effectively manage restock timing.

  6. PPC Management: The tool assists in managing Amazon Advertising campaigns, optimizing keywords, and monitoring performance to maximize ROI.

  7. Review Management: Helium 10 offers tools to monitor and manage product reviews, allowing sellers to address customer feedback and enhance their reputation.

  8. Hijacker Alerts: Sellers can protect their listings from unauthorized sellers by receiving instant alerts when another seller attempts to take over their product page.

  9. Refund Genie: Helium 10 helps sellers identify and claim reimbursements for lost or damaged inventory, ensuring they receive the compensation they are entitled to.

  10. Training and Education: Helium 10 provides educational resources, including webinars and tutorials, to help sellers enhance their knowledge and skills in selling on Amazon.

Overall, Helium 10 is a comprehensive tool that offers a wide range of features to optimize various aspects of selling on Amazon, making it a recommended choice for Amazon sellers looking for a powerful tool to boost their success.