The Best Pop Ads Spy Tools to Monitor Your Competitors

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links. When you click and make a purchase, we will earn a commission at no additional cost for you.

As a marketer, you know staying current on industry trends is essential. But instead of spending time and money experimenting with your marketing campaigns in the pop ad networks, why not monitor your competitors’ strategies? This can be done using various advertising spy tools.

In this post, we will share some of the best ad-spying tools with you so you can hone your marketing skills. Stay ahead of the competition and increase your chances of success by using these tools!

What Are Pop Ads Spy Tools?

A spy tool is a database of lenders and creatives used at various traffic sources in different GEOs, verticals, and ad formats. Spy tools allow you to see what works for your competitors and then adjust your campaigns accordingly. This can be a compelling way to improve your results quickly.

However, it is essential to use these tools wisely, as they can also be used to harm your business if used improperly. For example, reading your competitor’s emails can give you an unfair advantage, and using their creative elements in your ads could result in copyright infringement. Therefore, using spy tools responsibly and only legally available information is essential. Spy tools can be a valuable asset in your marketing arsenal.

10 Pop Ads Spy Tools To Consider

#1. AdPlexity

adplexity affiliate program

Adplexity is an extensive and valuable resource that helps you learn about mobile carrier traffic campaigns. The tool covers every major country, as well as several low-competition countries.

  • Search for trends
  • Check the competition

You can use this tool to identify ads that promote affiliate offers and download each landing page that appears in the search results from the UI. You get filtering options and detailed information about each ad campaign.


  • Analyze a concrete website/placement


  • Monthly commitment for payment

Adplexity also provides information on the duration of an ad campaign’s activity and the landing pages. Overall, Adplexity is a handy tool for anyone looking into mobile advertising.

Its user-friendly interface and wealth of data make it a must-have for any serious affiliate marketers.

#2. SEMrush

semrush homepage 1

If you’re looking for a way to keep an eye on your competitors’ PPC campaigns, SEMrush is a great tool to use. Not only does it allow you to identify new competitors in Google Ads, but you can also analyze their advertising budgets and keywords. Additionally, the team at SEMrush is constantly adding new features – such as the CPC map – which helps you optimize your spending in specific geographic regions and localize your ad campaigns. These features make SEMrush an essential tool for anyone serious about PPC marketing.

  • Find out what people are searching for on Google
  • Identify link-building opportunities

Additionally, the team at SEMrush is constantly adding new features – such as the CPC map – which helps you optimize your spending in specific geographic regions and localize your ad campaigns. These features make SEMrush an essential tool for anyone serious about PPC marketing.


  • User-friendly
  • 3 channels of support are available — phone, chat, and email


  • only provides data for one search engine, Google

In today’s competitive marketplace, keeping track of your rivals’ activities is more important than ever. Fortunately, SEMRush has a feature that allows you to do just that. By monitoring your competitors’ ad campaigns in real time, you can quickly identify successful techniques and adapt them for your own purposes.

This not only saves time and effort but it also ensures that you’re always one step ahead of the competition. In addition, the platform’s keyword research tool can be used to find high-demand keywords that your competitors may have overlooked. You can gain a valuable edge in the ongoing battle for market share by utilizing these features.

#3. SimilarWeb

similarweb homepage 1

SimilarWeb is a robust traffic intelligence solution that offers users a wide range of features and benefits. It collects data from various sources, including websites, apps, and social media platforms.

  • Mobile app industry analysis
  • Keyword research tool

This results in more detailed and precise data collection. The tool focuses on SEO and SEM, which helps users to better understand their competitors’ strategies and optimize their campaigns.


  • Apt audience research


  • No free Trial

One disadvantage of this ad spy tool is that it doesn’t allow you to cross-reference your competitors’ traffic with your own. As a result, you end up downloading massive spreadsheets to perform these tasks manually.

However, the advantages of SimilarWeb outweigh the disadvantages, making it an essential tool for any serious online marketer.

#4. AdBeat

Adbeat is a powerful tool that can help you keep tabs on your competitors’ native advertising efforts. In addition to providing competitive intelligence for mobile devices, Adbeat features an extensive advertising intelligence database.

  • View the top banners for a specific domain
  • Find out where your rivals’ marketing initiatives are being conducted

If you understand how to maximize the capabilities and functions of this robust native ad spy tool, you can benefit significantly from its vast resources.


  • Extensive Network Coverage
  • Regular Updates


  • Monthly Subscription

Adbeat allows you to see which competitors are running native ads, what kinds of ads they are running, and where their ads are being placed. Adbeat provides detailed information about each ad, including its headline, copy, and call to action.

With this valuable information at your disposal, you can make informed decisions about your own native advertising strategy.

#5. SpyOver

spyover review

If you are in the business of online advertising, then you know that competition is fierce. To stay ahead of the game, you need to have the best tools at your disposal. That’s where SpyOver comes in.

  • Relies on 15 sources

SpyOver is an ad analysis tool that provides insights into native and push notification ads. With over 10 million ads in its database, it’s one of the most comprehensive tools available. And because it collects data from 14 different platforms, you can be sure you’re getting a complete picture.


  • Simple and intuitive interface


  • Not ideal for beginners

But SpyOver is not just for affiliates. It can be used by any business owner who wants to gain a competitive edge. Whether you are a CPA network, an advertising agency, or a typical media buyer—SpyOver can give you the advantage you need over your competitors.

So if you’re serious about staying ahead of the competition, don’t wait any longer—get started with SpyOver today.

#6. Anstrex

anstrex homepage

If you are an online marketer, you know how important it is to stay ahead of the competition. Anstrex is a tool that can help you do just that. It provides all competitor intelligence data you can use to improve your marketing efforts. This tool lets you instantly preview landing pages, get ad network info, and filter ads by ad strength and days running.

  • Direct Sales Marketers

It provides vital information such as how long a specific ad was active and on how many platforms it was active on. With this data, you can fine-tune your marketing strategy to be more effective than ever. So check out Anstrex today and give yourself the competitive edge.


  • Evident growth in traffic


  • No free trial offered

Running a booming business these days requires a sharp focus on marketing. And one of the most essential aspects of effective marketing is knowing what your competition is up to. That’s where Anstrex comes in. Anstrex is the premier competitor intelligence tool, providing instant access to vital information about your competitors’ marketing efforts.

With Anstrex, you can preview their landing pages, get ad network info, and filter ads by ad strength and days running. This invaluable data lets you see how long a specific ad has been active and how many platforms it was active on. With this knowledge, you can adjust your marketing strategy to stay one step ahead of the competition. So if you’re serious about taking your business to the next level, check out Anstrex.

#7. WhatRunsWhere

whatrunswhere review

WhatRunsWhere is an essential tool for anyone looking to get an edge on their competition in online advertising.

  • Find new traffic sources and reach larger audiences with ad intelligence
  • Understand critical trends across desktop, mobile, and native channels

With WhatRunsWhere, you can obtain detailed information about your competitors’ advertising activities, including what ad campaigns are performing well and where they are running them.


  • Easily identify winning campaigns to inform your own strategy
  • Stay up-to-date on the ins and outs of your competitors’ display ad strategies


This intelligence can help you make your campaigns more effective and find new high-traffic sources. In addition, WhatRunsWhere serves both the web and mobile advertising industries, so you can stay up-to-date on the latest techniques and developments.

With WhatRunsWhere, you’ll have all the information you need to take your advertising to the next level.

#8. MOAT

moat homepage

MOAT is an excellent tool for staying up-to-date on the competition and finding inspiration for your own advertising campaigns. The platform specializes in locating ad creatives used by specific brands. Each entry includes detailed information about the dimensions of the creative and the period during which the advertisement ran.

  • Reach potential customers
  • Capture consumer attention

In addition to helping you access metrics like viewability, brand safety, and measured impressions, MOAT also features a fantastic mock tool that allows you to upload creatives and see how they would appear on potential publisher websites.


  • Part of the Oracle Data Cloud


  • New users might find it difficult to use

This is a handy feature, as it can help you avoid potential pitfalls when placing your ads.

Overall, Moat is an essential tool for anyone looking to stay ahead of the competition in online advertising.

#9. BigSpy

bigspy homepage

Everyone knows that advertising is a considerable part of doing business, but it can be challenging to create effective ads without a bit of help. That’s where BigSpy comes in.

  • Multi-Ad Platforms

BigSpy is a free ad spy tool that makes it easy to see what’s working for your competitors and find inspiration for your own campaigns. Simply enter a few keywords related to your business objective, and you’ll get a list of relevant ads from around the web.


  • Free
  • 8+ Platforms Include Facebook, Instagram, YouTube, Pinterest, AdMob, etc.


  • Sometimes there are bugs

You can even filter the results by call-to-action or creative style to find exactly what you’re looking for. And if you see something you like, simply click the “Notify Me” button to get alerts whenever that brand or business runs a new ad.

Best of all, BigSpy is extremely simple to use, so even beginners can get started right away. So why wait? Try BigSpy today and take your advertising game to the next level.

Conclusion – Best Pop Ad Spy Tool?

Your competitors have spent millions of dollars on developing successful display ad campaigns. They’ve researched what works, their target audience, and how to reach them effectively. As a result, they have a leg up on you in terms of quality and effectiveness. But that doesn’t mean you can’t compete. By reading their emails, studying their ads, and understanding their overall approach, you can develop strategies that will help you improve on their successes.

Then, once you’ve achieved the same level of quality, you can start experimenting and find ways to take your campaigns even further. With a little effort, you can develop display ad campaigns that are just as successful as your biggest competitors.