Pop ads and pop-under media buying are other names for pop advertising. And it will probably do the same things that mobile advertising does. Pop ads get you huge web traffic for your advertising campaign, and that too at a very cheap cost per click. The most common bidding method is CPM and CPC. You either pay for clicks or for thousand impressions.
Being an active media buyer, I have used several self-serve advertising platforms and the pop ad has been my favorite ad format.
There are several features you must look for before running your advertising campaign with a pop ad network.
- Retargeting – It is possible if you see an audience management option while creating a campaign
- Interest Targeting – To avoid irrelevant traffic (to a good extent), Interest targeting is crucial
- Smart CPA – Since every ad network implements advanced conversion tracking, it is essential to pay for conversions and assure positive ROI
- Restrictions – Some networks restrict iGaming ads etc. Check with your account manager before launching your campaign.
So, in this post, I have listed the top pop ad networks to help you choose from the best. The post also answers your questions related to pop ads like –
- Are pop ads good for my niche?
- Is it a waste of time and money to invest in pop ads?
- Is there any risk if I run pop ads and Google Adsense at the same time on my website?
- How to launch your first pop ad campaign?
PropellerAds is one of the top ad networks for pop ads, push ads and direct click ads. No matter what kind of ads you want to run, PropellerAds can help you. Pop ads are usually pop-under ads because the new tab pops behind the active tab in the browser.
Pop ads are safe but mostly used by sites in entertainment, sports, and general niche. If you are an advertiser, your ads are seen by users of all interests worldwide.
In the PropellerAds dashboard, you have Push Notifications, Popunder ads, In-Page Push, Interstitials, and Direct Links. The good thing is that with PropellerAds MultiTag you don’t need to create an individual tag for each ad format. Just add MultiTag to your website and enjoy automatic platform optimization.
- Works awesome when it comes to targeting and optimizing your ads
- PropellerAds offer a massive variety of advertisers in every country and every niche, so no impressions are being wasted
- You can monetize 100% of your website traffic
Top 10 Pop Ads Networks of 2022
RichAds is a Global High-Quality Pop Traffic Ad Network that helps to generate conversions for any niche from 4 billion ad impressions daily.
The network offers multiple features that help to work with pop traffic and get quality conversions:
- Source Sampling – estimate the quality of clicks you get in a small amount from different sources, and scale your success by creating whitelists of the best performing sources, so you spend much less money on testing sources.
- Micro bidding – helps to fine-tune your campaigns for maximum performance and accuracy with bid adjustments for different parameters like OS version, etc.
- Automated Optimization – allows applying rules according to the most relevant conditions like approved conversions or engaged clicks.
- Fraud Prevention – RichAds technology is verified by AdScore.
- Smart Targeting – allows optimizing your campaigns for particular OS, Regions, Browser languages, Devices and more
Run cheap all-purpose ads with:
- Targeting options: Country, Device, OS, Browser, Carrier, Connection Type, and more
- Profitable ad formats: popunder, clickunder
- Top verticals: VPN & Antiviruses, Crypto, Gambling, Betting, Sweepstakes, Dating
- Minimum deposit: $100
ActiveRevenue self-serve advertising platform offers high-performing ad units and real-time bidding. Moreover, granular targeting, CPM and CPC bidding are the essential features they have in their advertising platform.
If you’re wandering about the auto-optimization features, ActiveRevenue has several optimization capabilities and a refined auto-optimization algorithm as well. Auto optimization helps you scale your campaign with good ROI. You can run Push ads, PPR (Zero Click), and Pop ads using the platform.
For publishers, they have dashboard.activerevenue.com and for the advertisers, the platform opens with ui.activerevenue.com
You can easily start monetizing your web traffic with the publisher platform and make money. Your advertising space is not locked to a single advertiser at a time. If your web traffic converts well, you make more money.
Adsterra is the favorite affiliate ad network for the milleniels, especially for pop ads. They have 3 portals. The publisher portal, advertiser portal and an affiliate portal as well.
I have heard positive reviews ever since I started my blogging career 7 years back. Adsterra platform has multiple ad formats to help you monetize your website traffic. Not just pop ads, Adsterra specializes in push notification ads, banner ads, video ads, Interstitials, and direct clicks as well.
There are several case-studies on Adsterra blog that you can take inspiration for your pop ad campaign. My favorite is this one.
Ad-maven has the industry-standard advertising platform and world-class inventory management system. You can run your pop campaign here with ease.
No matter what type of campaign you have, Ad-maven lets you run all of them. Make sure you check the guidelines for restricted type of ad creatives and texts.
“Pop ads” is a very popular ad-format among media buyers, especially among media buyers who run regular campaigns (incentivized campaigns, sweepstakes, browser install campaigns and iGaming campaigns).
PopAds is the first choice of any beginner media buyer to run a pop advertising campaign. The reason is very clear. The minimum deposit amount is just 10$. You can easily top-up your account and run your pop campaign within 5-10 minutes.
Find out the best Popads Alternatives of 2022 to earn money with pop ads.
IcyAds gives you access to launch your pop ad campaign to a million of targeted users. The audience size is increasing everyday.
You are not restricted to only run pop ads, you can run campaigns with various ad-formats at the same time. All you need is good budget to start with.
- Pop ads, Push notification ads, Zero Click and more
- Minimum deposit – $50
- Dedicated account managers
- Publisher platform to monetize your inventory with Icyads
Though Popcash has not worked extensively on their branding, their advertising platform serves the purpose. You get to advertise your campaign to a unique set of audience in a few steps.
Since the minimum deposit amount is just $5, you can start a campaign today.
- Daily Payments to publishers
- Minimum deposit – 5$
- Publisher whitelisting and blacklisting (for advertisers)
- Quickest approval (not auto-approval)
- Referral system so that you grow with the network
- Hourly updated stats (a bit slow as you may need real-time tracking and stats.)
In pop up ads, ClickAdu is not a hidden name so far. If you’ve been in ad-tech industry for a couple of years, you would have heard about them or would already have worked with them for pop up ad campaign.
When we talk about advertising, there is good importance of a strategy, funnel and bidding strategy. So, if you have done things right, your ad campaign goes well and get you a good return on investment.
I also run pop ad campaigns for my clients and help them keep a nice control over their budget, expernses and quality of conversions (leads or sales). Get in touch with me for consultation now. It is 100$ for the first consultaion call.
AdCash is one of the top advertising networks. I meet AdCash tam back in 2017 at Ad:Tech 2017. Pop ads is not the only ad-format they have for you, you can also run Push notification ads with AdCash.
As a publisher, you can make good money with the high CPC and CPM they have for the publishers.
Some of the top publications and high-audthorityh sites use AdCash network to monetize their traffic. So, if you advertise with AdCash, your ads get good brand exposure and your campaign is able to attain the ROI (return on investment) you need.
From what I’ve seen, the majority of adult websites make money off of their visitors by using ExoClick. The phrase “exotic click” comes to me whenever I think about it.
The majority of websites that use ExoClick are in the 18+ niche, which is quite understandable given that the majority of the advertisers are also marketing products that are geared toward the 18+ demographic. If you have an explicit category campaign, you must go with Exoclick.
Last but not the least in the list, RevenueHits scores a pretty good rating on the ad network directories. So, you can expect good conversion coming for your campaign.
In pop ad campaigns, the creatives have no role. So, you should be having a fast-loading landing page and a pure AMP (or mobile friendly) layout. Even so many professional bloggers and webmasters are using RevenueHits to monetize their traffic.
RevenueHits is for niche sites. You get huge traffic and in return you make HUGE. No tall talks. It is real.
In affiliate marketing (where the performance is the priority), you can not deny the effectiveness of pop ads. Though there are several other ad-formats that you can use to monetize your traffic or launch yout campaign, you can go with any of them networks listed above.
Million Dollar Tip: You can use this mode of advertising for your own landing pages. The only thing you would want to do is- learn how to open a pop-under window when someone clicks anywhere on your website. The next thing is opening your own landing page all the time (or randomize it).