SEMrush Statistics 2026: 1.4M Users, $453M Revenue & More
The definitive SEMrush statistics for 2026: user count, revenue growth, database size, market share, and AI feature expansion — all in one place.
Picking an SEO tool is one of those decisions that feels simple until you actually sit down to compare options. Every vendor claims the biggest keyword database, the deepest backlink index, and the widest tool coverage. Numbers get thrown around without context, and you end up more confused than when you started.
The SEMrush statistics for 2026 cut through that noise. This guide pulls together the most important data points across users, revenue, database size, market share, and product development — sourced from the company’s own financial filings and official stats pages — so you can see exactly how the platform stacks up.
Here’s what the numbers actually say.
SEMrush Statistics: Key Numbers at a Glance
Before diving into each category, here are the top-line SEMrush statistics for 2026, combining 2024 actuals with current projections.
| Metric | 2024 Actual | 2026 Projected |
|---|---|---|
| Active Users | 1,170,000 | 1,400,000 |
| Paying Customers | 117,000 | 135,000 |
| All-Time Registered Accounts | 11 million | — |
| Annual Revenue | $376.8M | $448–453M |
| ARR | $411.6M | $490–495M |
| Keywords in Database | 26.6 billion | 28–29 billion |
| Backlinks Indexed | 43 trillion | 45–46 trillion |
| Domain Profiles | 808 million | 850–860 million |
| Tools Available | 55+ | — |
| AI Features Added (2024) | 10+ | — |
| Full-Time Employees | 1,561 | 1,650–1,700 |
| Countries with Operations | 13 | — |
Quick context: SEMrush was founded in 2008 and went public in March 2021. The company has grown revenue every single year since its IPO, and its 2024 ARR of $411.6M already puts it well ahead of every other dedicated SEO software company.
SEMrush User Statistics & Growth
SEMrush has accumulated over 11 million registered accounts since its launch — but the active user count is the number that matters most for understanding actual adoption.
Active User Growth Over Time
| Year | Active Users | Paying Customers |
|---|---|---|
| 2019 | 388,000 | 54,000 |
| 2024 (actual) | 1,170,000 | 117,000 |
| 2026 (projected) | 1,400,000 | 135,000 |
Active users grew from 388,000 in 2019 to 1.17 million by the end of 2024, a compound annual growth rate (CAGR) of roughly 24.6% over five years. Paying customers grew at a slightly lower 16.7% CAGR during the same period, reflecting the platform’s freemium structure where most users start on the free tier.
Free vs. Paying Users
Roughly 90% of SEMrush’s active user base uses the free plan. That puts the estimated free user count at around 1,053,000 in 2024. Of the remaining 10%, the 117,000 paying customers include both individual subscribers and enterprise accounts.
- Enterprise customers with ARR above $10,000: approximately 5,000 (2026 estimate)
- Enterprise customers with ARR above $50,000: approximately 330 (2026 estimate)
Where SEMrush Users Are Located
| Region | User Share | Estimated Users (2026) |
|---|---|---|
| United States | 42% | ~700,000 |
| United Kingdom | 10% | ~140,000 |
| India | 8% | ~112,000 |
| Rest of World | 40% | ~448,000 |
The US dominates with over four in ten users, which aligns with SEMrush’s revenue distribution (46% from the US). The dominant user industries are marketing, IT, and e-commerce — the same sectors where SEO and content investment tend to be highest.
SEMrush Revenue & Financial Statistics
SEMrush went public on the NYSE in March 2021 under the ticker SEMR. Since then, it has reported consistent double-digit revenue growth every year.
Revenue History
| Year | Revenue | YoY Growth |
|---|---|---|
| 2021 | $188.0M | — |
| 2022 | $254.3M | +35% |
| 2023 | $307.7M | +21% |
| 2024 (actual) | $376.8M | +22% |
| 2026 (projected) | $448–453M | — |
Revenue has more than doubled since the IPO. At 22% year-over-year growth in 2024, SEMrush is growing faster than most software companies at this scale. Annual Recurring Revenue (ARR) reached $411.6M in 2024 — also up 22% — which points to strong subscription retention.
2026 Financial Snapshot
| Metric | 2026 Projection |
|---|---|
| Revenue | $448–453M |
| ARR | $490–495M |
| Net Cash from Operations | $55M |
| Free Cash Flow | $40M |
| Non-GAAP Operating Margin | 13–14% |
Revenue by Region
| Region | 2024 Revenue | Share |
|---|---|---|
| United States | $178.2M | 46% |
| United Kingdom | $30.04M | 9.76% |
| Rest of World | $131.22M | 44% |
What the financials show: Nearly half of SEMrush revenue comes from outside the US. That international revenue base — 54% of total — shows that demand for the platform is genuinely global, not just a US phenomenon.
SEMrush Database Statistics
The size of SEMrush’s data index is one of its most frequently cited competitive advantages. Here’s how that index has grown and where it stands today.
Database Size Overview
| Category | 2024 Actual | 2026 Projected |
|---|---|---|
| Keywords | 26.6 billion | 28–29 billion |
| Backlinks | 43 trillion | 45–46 trillion |
| Domain Profiles | 808 million | 850–860 million |
| Geo Databases | 121 countries | 145–150 regions |
| Daily Link Crawls | 25 billion | — |
Keyword Growth Over Time
The keyword database growth is one of the clearest signals of SEMrush’s platform investment. In 2017, SEMrush tracked approximately 819 million keywords. By 2024, that number had reached 26.6 billion — a roughly 57% CAGR over seven years. That kind of sustained expansion requires significant engineering and crawling infrastructure.
Some additional database breakdown figures for 2026:
- US keyword database: 3.8–4 billion
- Brazil keyword database: 2.7–2.8 billion
- US desktop domain profiles: 42–43 million
- US mobile domain profiles: 11–11.5 million
What 25 billion daily link crawls means: SEMrush’s crawlers process a volume of link data each day that rivals the scale of major search engines. This is how the backlink index stays current enough to be useful for real-time link building and competitive research.
SEMrush Market Share & Competitor Comparison
SEMrush holds the top position among publicly traded, pure-play SEO software companies by revenue. Its two most frequently compared competitors are Ahrefs and Moz — and the SEMrush market share lead over both is substantial.
Revenue & User Comparison
| Tool | Revenue (2024) | Paying Users | Primary Focus |
|---|---|---|---|
| SEMrush | $376.8M | 117,000 | SEO + PPC + Content + Social |
| Ahrefs | $149.1M (2024, estimated) | ~150,000 (2023) | Backlink analysis, technical SEO |
| Moz | ~$70M (2019 estimate) | — | SEO education, local SEO |
SEMrush generates more than twice Ahrefs’ estimated revenue despite having fewer paying customers. The gap reflects SEMrush’s higher average revenue per user (ARPU) — the platform’s enterprise tier, PPC tools, and content marketing features command higher subscription prices than Ahrefs’ SEO-only positioning.
Where Each Platform Wins
SEMrush Strengths
- Broadest tool coverage — SEO, PPC, content marketing, social media all in one platform
- Largest revenue base among SEO software companies
- Deepest keyword database at 26.6 billion keywords
- Strongest enterprise client roster (HSBC, Samsung)
- Most extensive AI feature rollout (10+ AI features added in 2024 alone)
- Native Google Analytics and Search Console integration
Where Competitors Lead
- Ahrefs: widely preferred for pure backlink analysis depth
- Ahrefs: slightly higher paying user count (~150K vs 117K)
- Moz: stronger brand for SEO education and community content
- Moz: better for local SEO-specific workflows
- Both Ahrefs and Moz have simpler pricing structures for beginners
The broader SEO software market is projected to grow at a 12.9% CAGR through 2030 according to Grand View Research. SEMrush is positioned to capture a significant share of that growth given its current revenue dominance and multi-channel platform coverage. For broader context on where digital marketing budgets are flowing, see our digital marketing statistics roundup.
SEMrush Tools & Product Statistics
SEMrush has expanded well beyond keyword research. The platform now covers nine major use-case categories with over 55 individual tools.
Tool Categories
- Keyword Research — includes the Keyword Magic Tool, Keyword Overview, and Keyword Gap
- On-Page SEO — site audit, SEO content template, on-page checker
- Competitor Analysis — organic research, traffic analytics, market explorer
- Content Marketing — topic research, content audit, brand monitoring
- Local SEO — listing management, local rank tracking, review management
- Rank Tracking — position tracking across desktop and mobile
- Social Media Management — post scheduling, analytics, tracker
- Link Building — backlink audit, backlink analytics, link building tool
- Paid Advertising — advertising research, PLA research, CPC map
AI Feature Expansion
In 2024 alone, SEMrush added 10 or more AI-powered features to the platform. This is one of the faster AI rollout paces in the SEO software space. The additions span content generation, keyword clustering, competitive insight summaries, and automated audit recommendations.
Enterprise adoption: Notable enterprise clients include HSBC and Samsung — both large organizations with complex multi-market SEO and PPC needs. The platform’s breadth makes it a practical choice for in-house teams managing multiple brands or geographies.
SEMrush Team & Operations Statistics
SEMrush operates across 13 countries with 42 office locations. The company has a relatively flat headcount for its revenue scale, which points to strong automation and software leverage in its business model.
Headcount Overview
| Metric | 2024 Actual | 2026 Estimate |
|---|---|---|
| Full-time employees | 1,561 | 1,650–1,700 |
| Contractors | 183 | ~200 |
| Countries | 13 | — |
| Office locations | 42 | — |
Key Office Hubs
SEMrush’s largest offices by headcount are in Spain (475 employees), the United States (345 employees), and Germany (160 employees). The Spain office, primarily in Barcelona, serves as a major product and engineering hub. The US offices — spread across several cities — handle sales, marketing, and enterprise account management.
Average salary across the company is approximately $125,000 — consistent with a software business that employs a high proportion of engineers, data scientists, and product managers.
Revenue per employee context: With ~1,744 total staff (employees + contractors) generating $376.8M in revenue, SEMrush produces roughly $216,000 in annual revenue per person. That’s a healthy figure for a SaaS company at this stage of growth — benchmarks for the broader SaaS sector are covered in our SaaS statistics guide.
SEMrush Statistics FAQ: Common Questions Answered
How many users does SEMrush have in 2026?
SEMrush had 1.17 million active users as of December 2024. By 2026, that number is projected to reach approximately 1.4 million active users. All-time registered accounts total over 11 million, though the vast majority of those are free-tier or inactive users.
How many paying customers does SEMrush have?
SEMrush had 117,000 paying customers as of December 2024. That figure is projected to grow to around 135,000 by 2026. About 90% of the active user base uses the free plan, so paying customers represent roughly 10% of active users at any given time.
What is SEMrush’s annual revenue?
SEMrush reported $376.8M in revenue for fiscal year 2024, a 22% increase from $307.7M in 2023. Annual Recurring Revenue (ARR) reached $411.6M at the end of 2024. Revenue is projected to reach $448–453M in 2026, with ARR growing to $490–495M.
When did SEMrush go public?
SEMrush went public on the New York Stock Exchange (NYSE) in March 2021, trading under the ticker symbol SEMR. The company was founded in 2008, meaning it operated for 13 years before its IPO.
How big is SEMrush’s keyword database?
SEMrush’s keyword database contained 26.6 billion keywords as of 2024, and is projected to reach 28–29 billion by 2026. The database started at approximately 819 million keywords in 2017, representing a roughly 57% compound annual growth rate over seven years. For the US alone, the keyword database holds an estimated 3.8–4 billion terms.
How many backlinks does SEMrush index?
SEMrush’s backlink index contained 43 trillion links as of 2024. The platform crawls approximately 25 billion links per day to keep the index current. By 2026, the index is projected to reach 45–46 trillion backlinks. SEMrush also tracks 808 million domain profiles, growing to an estimated 850–860 million by 2026.
How does SEMrush compare to Ahrefs?
SEMrush generates more than twice Ahrefs’ revenue ($376.8M vs an estimated $149.1M in 2024) despite having slightly fewer paying customers (117,000 vs roughly 150,000). The key difference is scope: SEMrush covers SEO, PPC, content marketing, and social media management in a single platform, while Ahrefs focuses primarily on SEO and backlink analysis. SEMrush typically commands higher prices for enterprise plans, which drives its higher ARPU.
Is SEMrush bigger than Moz?
Yes. SEMrush’s 2024 revenue of $376.8M significantly exceeds Moz’s last publicly cited revenue figure of around $70M (a 2019 estimate, as Moz is privately held and does not disclose current financials). SEMrush also has a broader user base, more tools, and a larger data index. Moz retains a strong reputation for SEO education and local SEO-specific workflows, but it operates at a much smaller scale in terms of revenue and active users.
How many tools does SEMrush offer?
SEMrush offers 55 or more tools as of 2024. These span nine major categories: keyword research, on-page SEO, competitor analysis, content marketing, local SEO, rank tracking, social media management, link building, and paid advertising. The platform also added 10 or more AI-powered features in 2024 alone.
Does SEMrush offer a free trial?
Yes. SEMrush offers a 14-day free trial for its Pro and Guru plans. The free trial gives you full access to the paid plan’s features for two weeks without requiring a long-term commitment. There is also a permanently free tier with limited daily usage if you want to explore the platform before starting a trial.
How many countries does SEMrush operate in?
SEMrush operates across 13 countries, with 42 office locations globally. Its largest offices are in Spain (475 employees), the United States (345 employees), and Germany (160 employees). The platform’s geo database covers data from 121 countries, with expansion to 145–150 regions projected by 2026.
What is SEMrush’s growth rate?
SEMrush’s active user base grew at a 24.6% CAGR from 2019 to 2024. Revenue grew 22% year-over-year in 2024. The keyword database has grown at roughly a 57% CAGR since 2017. Across user, revenue, and data metrics, SEMrush has sustained strong double-digit growth since its founding in 2008.
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