Best Online Advertising Statistics You Must Know in 2024

This article covers key statistics of the online advertising industry. We look at topics like mobile ads, social media ads, and how people’s choices are changing.

This is important for businesses and their marketing plans. By understanding these numbers, people in marketing and advertising can make better campaign choices.

Top Advertising Statistics in 2024

Table of Contents

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Influencer Marketing Advertising Statistics

Influencer marketing is increasingly becoming vital to modern digital marketing strategies. Here are some key statistics and insights for 2024:

ROI on Influencer Marketing: For every dollar spent on influencer marketing, businesses see an average ROI of $5.2. This ROI can go as high as $20 for larger businesses.

Engagement and Trust: Influencer posts on social media are highly influential in getting people to try new products, with 35% of people stating they have tried something new due to influencer marketing.
Budget Increases and Engagement Rates: There’s a correlation between increased influencer marketing budgets and higher engagement rates. A 1% increase in influencer marketing spend can result in a 0.5% boost in engagement.
Nano Influencers: Nano influencers, who have a smaller follower base, tend to have the highest engagement rates, averaging around 5%.
Platform-Specific Statistics: Instagram is considered the most effective platform for influencer marketing ROI, with 30% of marketers stating it as their top channel. TikTok is also gaining traction, with influencers having high engagement rates, especially those with fewer than 1,000 followers.
B2B Influencer Marketing: 86% of B2B brands consider their influencer marketing efforts successful. However, less than half of B2B marketers have a documented influencer strategy. (Source: SearchEngineJournal)

Banner/Display Advertising Statistics

Banner and display advertising continue to be a significant part of digital marketing strategies in 2024. These ads, known for their visual appeal and strategic placement on web pages, are crucial in capturing audience attention and driving engagement. Here’s an overview of some key statistics and insights into banner/display advertising:

Ad Types: Banner ads, including skyscraper and medium rectangle formats, are common, offering visibility on web pages. Mobile standard ads are crucial for engaging smartphone users.
Market Growth: The display advertising market is projected to grow by 5.69% from 2024 to 2028, reaching a market volume of $217.6 billion. (Source: Statista)

Engagement and Retargeting: These ads can be informative and engaging, especially when well-targeted. Retargeting ads, which “follow” users based on their activity, effectively convert interested users into customers.

Native Advertising Statistics

Native advertising has evolved significantly, adapting to changes in the digital era and consumer behaviors. Here’s an overview of the key statistics and trends in native advertising:

Native ad placements are seen by 25% more responders compared to banner ads.
They raise purchase intent by 18%, according to Outbrain.
Nearly 90% of younger internet users prefer tailored instructional content, including native advertising, over standard advertising.
Mobile now accounts for 88.8% of native advertisements in the US, up from 85.2% in 2018.
The proportion of native traffic originating from social media decreased from 76.7% in 2018 to 73.5% in 2020.
Native advertising on premium news sites is more trusted and likely to lead to future purchases than advertising on social media platforms.
US native display ad spending is expected to grow 12.5% year-over-year in 2023, reaching $98.59 billion.
93% of marketers said interactive content is effective in educating consumers.

Push Notification Advertising Statistics

Push Notification advertising has evolved significantly, reflecting changes in user behavior, technology advancements, and marketing strategies. A Massive contribution of push notification ad networks has made the advertising process seamless and easy for individuals and enterprises.

Global in app spend per user in 2024 and 2025

Average Number of Notifications: U.S. smartphone users receive around 46 app push notifications daily.
Opt-in Rates: Android devices typically have higher opt-in rates for push notifications compared to iOS, with Android at about 81% and iOS at 51%. (Source: Netguru)
Best Day for Push Notifications: Tuesday sees the highest push reaction rate at 8.4%, followed by Sunday with 8.1%.
Browser Dominance: Chrome leads in web push subscribers, with over 90% of the share.
Engagement Variations: Engagement with push notifications is higher on weekends, showing a 20% increase compared to weekdays.
E-Commerce: This sector accounts for the largest share of push notifications, with a 22.3% share.

Mobile Advertising Statistics

Mobile advertising is a rapidly evolving sector, crucial for businesses aiming to connect with the ever-increasing number of mobile users. This article presents key statistics highlighting the significance and trajectory of mobile advertising in the digital age.

Mobile Internet Usage: Mobile devices account for about half of a person’s daily internet time.
Millennials and Mobile Apps: 21% of millennials access mobile apps over 50 times daily.
Consumer Behavior: 32% in the United States use the internet to search for a local business every week and that too multiple times. (Source: Statista)
Brand Decisions: 90% of smartphone users haven’t chosen a brand when starting their online search.
Search Patterns: 60% of Google searches are performed on mobile devices.
Voice Search: 27% of global mobile device owners use voice search regularly.

Local Search and Store Visits: Mobile local searches have a 35% higher chance of leading to an in-store visit.
Mobile Search Traffic: Google accounts for 96% of mobile search traffic.
Advertising Growth: By 2022, 69% of search ad growth is expected to come from mobile. (Source: Market.us)

Mobile eCommerce: 80% of shoppers use mobile devices in-store to look up product information.
Shopping Preferences: 59% of shoppers prefer stores offering a mobile shopping experience.
Repeat Purchases: 90% of buyers will likely make a repeat purchase after a great mobile experience.
Online Purchases: 79% of smartphone users have purchased online using their device in the last 6 months.
Website Visits: 55% of visits to major consumer websites come from smartphones.
Mobile Coupons: 88% of smartphone users have increased their use of mobile coupons over the last 3 years. (Source: Digitalexaminer)

Social media advertising is a constantly evolving field, crucial for businesses looking to engage with their audience effectively.

Social Media for Brand Discovery: Social media ads surpass word-of-mouth, websites, and reviews in brand discovery.
Platform Reach in the U.S.: Facebook, Instagram, and TikTok lead in potential ad reach.
Click-Through Rate (CTR): The average CTR for a social media ad is 1.36%.
Ad Spending: Social media ad spending is projected to hit $207.1 billion in 2024.
Social Commerce: In 2023, the United States had an estimated 106.8 million social buyers. This number is expected to grow by 10.6%, reaching roughly 118 Million. (Source: Statista)
User Base: There are 4.88 billion social media user identities globally, growing at 9.6 new users per second.
Daily Usage: The average social media user spends 2 hours and 24 minutes daily on these platforms, using an average of 6.7 platforms per month.
Youth Engagement: Social media ads are the primary source of brand discovery for internet users aged 16-24. (Source: Datareportal )

Facebook Advertising Statistics

Facebook advertising remains a cornerstone of digital marketing, leveraging its vast user base to offer targeted and effective ad campaigns to businesses.

Facebook’s Ad Reach: Facebook offers a potential ad reach of 2.14 billion. (Source: Profit Blitz)
Ad Engagement: The average engagement rate for Facebook ads is 0.27%.
CTR and CPC: Facebook’s average click-through rate (CTR) is 1.11%, with an average cost per click (CPC) of $0.97.
Demographics: The largest group of Facebook’s ad audience is men aged 25-34.

Instagram Advertising Statistics

Instagram advertising has become a vital part of modern digital marketing strategies, offering unique opportunities for engagement and brand promotion. Here’s an overview of key Instagram advertising statistics:

Demographics: 71% of Instagram users are under 35, indicating a younger audience demographic. However, the platform is not limited to this age group as it’s also starting to attract older generations.

Engagement: Instagram boasts the highest engagement rate among all social media platforms, which benefits advertisers seeking active audience interaction.
Business Engagement: About 90% of Instagram users follow at least one business account, showcasing the platform’s significance for brand visibility and customer engagement.
Discovering New Products: A notable 83% of Instagram users discover new products and services on the platform, highlighting its role as a critical space for product discovery and brand exploration. (Source: HubSpot)
Instagram Reels: Reels, Instagram’s answer to short-form video content, has gained substantial traction. About 30% of the time spent on Instagram is dedicated to watching Reels, illustrating the growing importance of this content format.
Business Profiles: Over 25 million business profiles are on Instagram, and more than 200 million Instagram users visit at least one business profile daily. This statistic underscores the platform’s effectiveness in bridging the gap between businesses and consumers.
Product-Tagging: The use of product-tagging in posts has been shown to increase sales by 37%, pointing to the effectiveness of this feature in driving e-commerce.

These statistics suggest that Instagram is a dynamic platform for engaging a younger demographic, particularly those under 35, and is highly effective for product discovery and business engagement. The rise of features like Reels and the high engagement rates make it a valuable tool for marketers looking to connect with their audience in a visually compelling way.

X Advertising Statistics

The platform formerly known as Twitter, now known as “X” after its acquisition by Elon Musk, continues to be a significant player in the digital advertising. Despite changes and challenges, it remains an essential platform for marketers, particularly in the B2B sector. Here’s a breakdown of the latest advertising statistics for “X”:

Potential Reach: “X” ads can reach 528.3 million active users as of 2023.
User Engagement: The average user spends approximately 34.1 minutes daily on the platform.

Gender Distribution: The ad audience on “X” consists of 64.3% males and 35.7% females.

B2B Usage: 82% of B2B businesses utilize “X” for their marketing efforts.
Brand Interaction: Around 77% of users have a more favorable view of brands that respond to their posts.
Ad Engagement Growth: There was a 32% year-over-year increase in ad engagement on “X” in 2022.

These statistics indicate that “X” continues to be a vibrant platform for digital advertising, especially for targeting specific demographics and businesses in the B2B sector. The data suggests that while the platform has undergone significant changes, it remains a valuable channel for reaching and engaging with a diverse user base.

TikTok Advertising Statistics

TikTok’s rise worldwide in the social media market has been remarkable. As of 2024, it is a powerful platform for marketers, thanks to its engaging content and broad reach. TikTok also contributes to influencer marketing advertising because brands also prefer doing direct sponsorship with TikTok influencers.

User Base in the U.S.: The USA has been reported to have the largest number of TikTok users with a staggering figure of 143 million. This number is followed by Indonesia with 106 M users and Brazil with 95 M users. (Source: Statista)
Average Time Spent: Users typically spend around 66 minutes daily on TikTok, with countries like Norway and the U.S. leading in daily usage.
Gender Demographics: In the United States, more females than males have TikTok accounts, with 40.3 million female users compared to 26.9 million male users.

Content Posting: A significant 83% of TikTok users actively post videos, indicating high engagement with the platform.
View Rates and Engagement: Videos by accounts with 1,000 – 5,000 followers have a higher median view rate of 27%, whereas accounts with more than 100,000 followers see a median view rate of 5%.
Video Consumption: Astonishingly, 167 million videos are watched on TikTok every minute (Source: Webfx)
Engagement with Ads: TikTok ads that deliver their message within the first 3 seconds see a higher click-through rate.
Positive Energy in Ads: Ads that exude positive energy tend to perform better, with 50% of successful TikTok ads spreading positivity

Snapchat Advertising Statistics

Snapchat, known for its youthful user base and innovative features, remains a relevant platform for digital advertising in 2024.

Youthful User Base: Snapchat’s audience predominantly consists of younger generations, with 60% of teenagers globally using the app. Among these, 20.3% are under 18, and 38.9% are within the 18 to 24 age range.
High Engagement Among Teens: Particularly popular among Hispanic teenagers in the U.S., Snapchat sees 23% of this demographic using the app almost constantly.
Global Reach: Snapchat has a significant global reach, with a potential audience of 575.7 million people, representing 11.4% of all internet users.
Gen Z’s Spending Power: A notable portion of Snapchat’s user base belongs to Gen Z, a demographic with a global spending power of $4.4 trillion
Gender Distribution: Out of global Snapchat users, 18.3% were women aged between 18 to 24

LinkedIn Advertising Statistics

LinkedIn has become a vital platform for professionals and businesses, particularly for B2B marketing and networking. In 2024, the platform continues to grow, offering diverse opportunities for engagement and advertising. Here are some key LinkedIn advertising statistics:

User Base Growth: As of early 2024, LinkedIn has over 900 million registered users, showing a significant increase from previous years.
Global Reach and Demographics: LinkedIn’s user base is over 200 countries and territories. The United States has the highest number of users at 200 million, followed by India with 99 million. The platform is also popular in China, Brazil, the United Kingdom, and several other countries.

Engagement Statistics: LinkedIn users spend an average of nearly 8 minutes daily on the platform, with a considerable portion actively using it for professional purposes.
Job Applications: The platform sees 140 job applications submitted every second, highlighting its role in the job market. (Source: Khoros )
Content Interaction: Posts with images get 2x the engagement rate, while video posts receive 5x more engagement. Additionally, 84% of U.S. LinkedIn users use the platform to strengthen their professional network. (Source: Linked I n- Pulse)
Revenue Growth: LinkedIn’s revenue grew by 8% year-over-year in 2024, crossing $15 billion for the first time in the Fiscal year 2023.
B2B Marketing Efficiency: LinkedIn is recognized as a powerful channel for B2B marketing, with 65 million decision-makers present on the platform. It’s reported that 45% of content readers on LinkedIn are high-ranking corporate executives, which makes it a strategic platform for targeting management-level professionals.

These statistics underscore LinkedIn’s growing importance as a platform not just for networking and job searching but also as a potent tool for marketing, especially in the B2B sector.

Video Advertising Statistics

Video advertising continues to be a dominant force in the marketing industry of 2024, with a focus on short-form content and platforms like YouTube and TikTok gaining prominence. Here’s a look at some key video advertising statistics:

Email Engagement: Attaching a video to an email can boost the click-through rate by 200-300%.
Consumer Purchases: Approximately 8 out of 10 people purchase after watching a brand’s video.
YouTube Influence: Over 90% of people discover new brands or products on YouTube. (Source: Web FX)
Lead Generation: 90% of marketers have found the video helpful in generating leads.
Web Traffic Share: In 2023, online video accounted for 82.5% of all web traffic.

Website Traffic and Engagement: 86% of marketers report that video has increased website traffic and dwell time on their sites.
User Understanding: 94% of video marketers say video has improved user understanding of their products or services.
Sales Conversion: 78% of marketers say video has directly helped to increase sales.
Post-Purchase Customer Support: 43% of video marketers report reduced customer support calls due to explainer videos.
Social Media Platforms: LinkedIn users are 20 times more likely to share a video than any other post, and content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through.

Short-Form Content: Short-form videos, especially those 15 seconds or less, are highly preferred by viewers.

These statistics reflect the growing importance of video content in engaging audiences, driving web traffic, enhancing understanding of products/services, and ultimately influencing purchasing decisions. Video advertising has become an indispensable tool in the marketer’s toolkit, adapting to the evolving preferences of consumers and the capabilities of modern digital platforms.

YouTube Advertising Statistics

YouTube advertising in 2024 is a crucial pillar in digital marketing, offering unparalleled reach and engagement. Here are some key YouTube advertising statistics:

Vast Reach: YouTube ads can reach up to 2.53 billion users, 32% of the total population and 51% of all internet users. (Source: Datareportal)
User Engagement: Users spend nearly 23.2 hours each month on the YouTube mobile app, with the average visit duration being around 30 minutes. (Source: (We Are Social)
Advertising Audience: Males aged 25-34 form the largest demographic of YouTube’s advertising audience.

Global Ad Revenues: YouTube’s global ad revenue is expected to rise 4% in 2023, accounting for $30.4 Billion. (Source: MarketingProfs)
Influence on Purchases: A survey revealed that 40% of people bought products they had seen on YouTube, highlighting the platform’s impact on consumer buying decisions.
Ad Engagement: 50% of YouTube users are less likely to skip ads while watching a video, indicating a higher likelihood of ad viewership.
Mobile Usage: YouTube is more accessed through mobiles than desktops, with 4.63 pages visited on average through mobile devices.

These statistics underscore the immense potential of YouTube advertising in reaching diverse audiences, influencing purchasing decisions, and offering significant engagement. With its vast user base and high levels of content consumption, YouTube remains a key platform for marketers aiming to leverage the power of video advertising.

Pay-Per-Click (PPC) Advertising Statistics

Pay-per-click (PPC) advertising continues to be vital to digital marketing strategies in 2024. As an immediate and flexible marketing channel, PPC allows businesses to reach their target audience effectively. Here are some essential PPC advertising statistics:

Ad Revenue and Spend: In 2022, social ads spending was $66.7 billion in the US, reflecting the significant investment businesses make in this channel.

B2B Customer Acquisition via LinkedIn: 65% of B2B companies have successfully acquired customers through LinkedIn ads, underscoring its effectiveness in the B2B sector. (Source: Linkedln)
Impact on User Behavior: 71% of people have reported that paid ads make it easier to find the information they need, suggesting that users find value in well-targeted PPC ads. (Source: TrueClicks, 2022 )
Mobile PPC Stats: By 2023, mobile advertising spending is expected to reach $362 billion, highlighting the increasing focus on mobile platforms for PPC campaigns. (Source: Business Standard)
PPC Conversion Rate: The typical conversion rate for PPC stands at 2.35%, while the average conversion rate for Google Ads has seen a 17% increase. To achieve a strong conversion rate, strive to exceed this average. Aiming for around 10% is generally considered a solid target.
Product Purchase: 59% say they research a product online first, before purchasing

Google Ads Statistics

Google Ads continues to be a significant force in digital advertising as we move through 2024. Here’s a comprehensive overview of Google Ads statistics:

Investment in PPC vs. SEO: Small to medium-sized businesses invest seven times more in PPC (pay-per-click) than in SEO (search engine optimization).
Average Click-Through Rate: The average CTR (Click-Through Rate) for industries is 4-6%, hence Google Ads is around 6-7%+. (Source: Wordstream)
Clicks During Purchases: About 65% of people click on Google ads when they want to make a purchase.

Google Shopping Clicks: Google Shopping Ads account for approximately 85.3% of all clicks on Adwords campaigns or Google Shopping campaigns
Google Shopping Popularity: A striking 98% of global consumers surveyed shop online, illustrating the importance of online product visibility.
ROI of Google Ads: Google Ads are estimated to deliver an 8:1 return on investment, indicating a significant potential for profitability through this advertising platform.

Conclusion: The State and Future of Online Advertising

The future of advertising is shaping into an exciting era, with significant growth and innovative technologies transforming the same. Here’s a glimpse into what the coming years might hold:

Ad Spending Growth: Ad spending is projected to grow at a CAGR of 3.86%, reaching a global volume of $255.8 B by 2028. (Source: Statista)
Surge in Internet Advertising Revenue: By 2026, internet advertising revenue is expected to hit a staggering $723.6 billion, with the vast majority originating from the U.S. This trend underscores the dominance of digital channels in the advertising industry.