Moosend Review -Features, Pricing, Pros & Cons of Moosend

Moosend is an email marketing platform that lets you create, send, and track your newsletters and other email campaigns. Let us learn more about Moosend in this exclusive Moosend review.

It’s a great tool for small businesses that want to keep in touch with their customers and build relationships without spending a lot of money.

But is it the right tool for you? If your blogging process aims for engagement and you aim to become an authority in your niche, there are surely some marketing tasks that you can automate.

In this Moosend review, we’ll take a look at all its features and help you decide if it’s the right platform for your needs. So whether you’re just starting out in email marketing or you’re looking for an upgrade, read on to find out more about Moosend.

Let’s find out!

More About Moosend

Moosend is an all-in-one email marketing and marketing automation tool that promises to streamline your tasks and help you reach your goals.

Moosend’s platform is intuitive, with a short learning curve and a fun and easy design. Its features cover a variety of email marketing and marketing automation needs. 

For example, the Drag-and-Drop email editor that requires no prior HTML knowledge and the library packed with email newsletter templates that are fully customizable will give you the inspiration you need. This will engage your audience and keep your readers on their toes.

If you’re unsure how to build your email list through blogging or make it work, landing page and subscription form tools will help you with lead generation, while automation triggers and workflows will save you time, allowing you to focus on more critical tasks.

Moosend is a web-based email marketing software that allows users to send and manage emails, automate actions based on behaviors and events, and run A/B tests.

To use the application, you can sign up for free with a limited number of subscribers or purchase different subscription packages to get more functionality.

Moosend is a SaaS solution that requires no additional hardware. The application is compatible with Mac, Windows, tablets, and smartphones for all major platforms.

You can use a single account to manage multiple lists or create separate accounts for each project.

Exploring and Setting Automation Workflows

Once you familiarize yourself with the dashboard, it’s time to see how you will generate leads and grow your email list.

Growing your email list as a blogger is crucial. Sending the perfect email sequence at the ideal time and making educated decisions using data will help you build your brand as a blogger, rise above the competition, and generate more visitors and social media followers by including the correct links and buttons.

Let’s see how you will use the two lead generation tools Moosend’s platform has created for your blog.

Landing Pages

Landing pages are a lead-gen machine and an SEO booster, all rolled into one. They can be interactive and contain only the information your prospect needs to know at that specific time.

Moosend’s Drag-and-Drop landing page builder, the landing page templates of the library that you can customize how you want to, and the widgets you can use to ensure your brand’s visuals are on-point will help you create a brand with solid content marketing goals.

The landing page editor ensures that your landing pages are perfect for all devices while the feature is GDPR compliant.

Lastly, your creations can be saved and re-visited whenever you want.

Subscription Forms

With subscription forms, your blog visitors will be asked to give their email addresses in exchange for exclusive content or updates – or both – helping you create an email list with people who will definitely love your content.

• Just use the “Lead Generation” button to your left, click on the “Subscription Forms” tab and then “Create New”. You’ll see this screen:

The form types are the following:

• The Modal Pop-up: A dialogue box in the middle of your page.
• The Inline Form: The best one for your blog is embedded into your blog, non-disruptive but attention-grabbing.
• The Floating Bar: This can be added to the header or footer of your blog.
• The Floating Box: A pop-up that will stay in place as the reader scrolls down your blog.
• The Full Page Form: Exactly what the name indicates. Use it if your readers won’t be annoyed, as it covers the entire page.

Choose a subscription form type and then head straight to the Designer. It’s user-friendly, Drag-and-Drop, with zero HTML knowledge.

You can also choose what forms you will display to which visitor by considering various data, such as their location, their device, or the blog post they’re viewing at a specific time.

This optimization will give you a lot of liberty in using your lead generation tools, while the results will allow you to understand how to boost your conversion rate and ROI.

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Email Campaigns

Generally speaking, email marketing is one of the best ways to keep your audience engaged and boost your conversion and credibility by urging them to share your marketing message with their contacts.

Moosend, as an email marketing and marketing automation platform, offers a variety of email marketing tools. Such as:

• A robust email editor
• Segmentation and personalization that lead to targeted results
• A/B testing tools to make educated decisions

As a blogger, the best automated email marketing sequence you could set would be an RSS campaign. So, access your dashboard:

• Click on the “Campaigns” tab and then on the RSS Campaign tab.

An RSS campaign allows bloggers to set up an email triggered every time a new blog post is posted. This is why bloggers and publishers love it. It automates the process of letting your audience know about your new content.

Just follow these steps:

• First, go to your “Campaign Settings” and provide the necessary information. Don’t forget to set your RSS feed URL.

• Then, click on the “Recurrency Settings”:

Set the frequency how you’d like. You can choose daily, weekly, or monthly; pick the perfect time and date that works for your audience, and then start sending. That way, your readers will always come back, and you’ll be able to grow your writing portfolio and your audience.

After all, there’s no use in creating content that doesn’t engage.

Having gone through these steps, it’s time for the fun part.

Moosend’s Email Editor

Moosend’s Drag-and-Drop email editor, which comes equipped with a free newsletter template library, is the ideal way to create email newsletters that will be ideal for your audience.

• Just click on the “Create Template” button and then the “Take me to the Editor”:

• After that, you’ll be able to access the email templates that will be perfect for your blog’s audience:

• Once you pick out the template you love, you’ll be taken to the Editor and you can start customizing:

Use the blocks you can see to your left to drag and drop the needed elements. Use interactive features, different content types, plain text, and social media icons that will urge your audience to share your content.

Moosend’s library carries anything from GIFs and videos to excellent photography and even “Conditional Visibility” options that will show your audience exactly what they’re looking for, in terms of content:

With this function, you can alter what each of your subscribers sees. This is especially useful if you’ve got a blog with multiple topics. Just click on the field you’d like to use – the subscriber’s city, country, or anything you find helpful – and alter accordingly.

Setting an Automation Workflow

Moosend’s automation recipes allow bloggers to create email autoresponders and build drip campaigns with messages that will be triggered and tailor-made. Here’s how to do this:

• Go to the Automations tab to your left and pick out the automation sequence you think will work best for you:

• I picked the “Welcome Email” sequence. The welcome email sequence is ideal to welcome new subscribers, get your blog noticed, and help readers figure out what they love best about your blog.

 The sequence looks like this:

• And as you can see, you can save it, reset it or even copy it and reuse it.

There are ready-made automation recipes, but if you find that none works the way you’d want it to, you can always make one of your own and ensure it caters to your readers’ needs. Like so:

• Click on the “Create New Automation” button and then on the “Create a Custom Automation” button as follows:

• You’ll end up on this page here:

• Click on the “Select a Trigger” button and start customizing!

Moosend’s automation flow builder will allow you to create custom sequences intuitively. This builder is also Drag-and-Drop, ensuring the short learning curve that the platform promises, as there won’t be a new methodology for you to familiarize yourself with.

Remarkable Features Of Moosend

Apart from email marketing and marketing automation, Moosend has various features that can help bloggers and publishers create automated email sequences that will hit the mark every time.

1. Personalization

The platform stores all the needed data and ensures you can create tiny segments, even in real-time as your readers interact with your content. That way, you’ll use even underused segments, apart from the tried-and-true age/gender/location ones.

On the other hand, personalization tags will help you create email content that will resonate with your target audience and your readers, making them more likely to interact with your blog and share it with their friends and on their social media.

After all, relevant content is something everyone enjoys.

2. A/B Testing

Moosend allows you to create an A/B split Campaign and test various versions of your email. Just change a key parameter in copy, design, or even your subject line, and see what works best for your audience.

You can track the performance of each version and pick the winner after a 24-hour test length. That way, A/B testing will lead you to data-driven, educated decisions that will bring better results, as you’ll know exactly what your readers love to interact with.

3. Analytics

Reading data and presenting analytics reports can be a hassle, especially when you don’t know how to utilize them. Bloggers are not data scientists or use dashboards filled with data daily.

Moosend’s analytics give bloggers a bird’s eye view of their readers using two methods:

• The information is summarized and presented visually in an easy-to-read chart.
• Heatmaps track the readers’ behavior on your blog and help you see exactly what made them stop and stare.

That way, you’ll always know how to communicate with them through content that they love. If, for example, your heatmaps show that video background performs better on your blog page, you’ll know to create something similar.

Moosend’s metrics and insights work in your favor when you’re trying to decode your readers’ behavior and visualize valuable data when creating your customer personas, pinpointing the most used devices and operating systems, and, of course, making your automation workflows for your website.

4. Data Integration Feature

Moosend offers a data storage and integration solution that allows you to collect and store customer data in one place. This data is vital for personalizing content, implementing trigger emails, and segmenting your customers.

Moosend makes it easy to import your customer data into the platform. You can either upload a CSV file or manually enter the information.

The import process will create a new list in Moosend for each column in your file. You’ll need to add a subscriber or give them a tag so you can create groups and send messages to subscribers.

5. Segmentation

Segmentation is the process of dividing your email list into groups of subscribers who share common characteristics. This can be done by using data already stored in Moosend, such as purchase history, country, or subscription date.

The benefits of using segments are many: you can increase the relevancy of your emails, reduce the cost of sending messages by reducing the number of recipients, and improve your campaign results.

Steps to create a segment in Moosend:

1. To create a segment, go to the “Manage Subscribers” page and click on the “Segment” tab. You’ll see a list of all the conditions you can use to create a segment.
2. To create a segment, choose the condition you want to use first. For example, you might want to create a segment of subscribers who live in the United States.
3. Next, set the criteria for the segment. In this case, you would choose “Country is the United States” from the drop-down menu.
4. Finally, name the segment and click on the “Create” button.

You can also create segments using data not stored in Moosend, such as subscribers’ gender, age, or interests. To create a segment using this type of data, you’ll need to import it into Moosend.

Moosend is an email marketing platform that allows you to create complex segments using all logic.

Operators included in a segment:

is, is not, contains, does not contain, starts with, does not start with, ends with, does not end with, is empty, is not empty, is before, is after, in between, is not between. Additionally, you can use boolean logic (AND, OR) to create even more complex segments.

6. Email Builder

Moosend’s Email Builder is a great way to create custom and professional-looking emails. You can drag and drop various content types into your email templates, including:

– Articles

– Buttons

– Images

– Products

– Social media icons

– Text

– Timers

– Videos

This makes it easy to create well-designed emails that look great and are tailored to your specific needs. Plus, you can send them out with just a few clicks, making it quick and easy to get your message out there. So why not give Moosend’s Email Builder a try? You won’t be disappointed.

Benefits & Downsides of Email Builder

Pros:

• There are a lot of pros to using the Moosend email builder. For example, it includes a simple editor that allows you to customize it quickly and easily without needing coding experience.
• It also integrates with third-party software such as MailChimp, Constant Contact, and AWeber. You can also include conditional blocks into your email templates.
• This feature allows you to create dynamic emails that show unique content to your subscribers depending on the data you have collected.
• For example, you include a special offer for a weekend in the mountains that is only displayed to recipients in a certain geographic area.

Cons:

• There are a few downsides to using Moosend, though. The email builder is a little more complicated than others, meaning it might take a little extra time and patience for some users.
• This can be frustrating if you need to send an urgent campaign out quickly. It also doesn’t include as many pre-designed templates as competitors.

7. Marketing Automation

Moosend is a marketing automation program that you can use to design email campaigns.

This one-stop shop lets you create drip campaigns, which are designed to send messages at specific intervals. Moosend has pre-built flows for 18 types of emails that will help you with things like reminding customers of their order or birthday cards!

It’s easy to use and it allows you to import contacts from a number of sources, including Salesforce. If you’re looking for a tool that’ll help you stay on top of your email marketing then this is a great choice!

Moosend allows you to set up complex automations. The Moosend flow builder is a visual canvas where you can drag and drop your workflow triggers.

You can add or remove tags, increase or decrease custom field values, post webhooks, send email campaigns, set custom field values, split flows, subscribe and unsubscribe to lists, and trigger other automations.

Additionally, you can wait a specific time interval before taking further action. This allows you to create sophisticated drip campaigns that are tailored to your needs. With Moosend, you have the power to automate your marketing tasks and improve your customer relationships. Try it today!

8. Moosend Integrations

Moosend’s integrations are limited to 39, relative to Mailchimp’s 250. It relies on Zapier and PieSync partnerships for additional integrations. Moosend has a few integrations, such as Convertful, Drupal, Magento, OpenCart, PrestaShop, Salesforce, VerifyBee and WooCommerce.

Moosend also integrates with WordPress. Below is a list of some of the integrations it offers:

1. Convertful: Moosend and Convertful work together to track and analyze data surrounding subscribers who convert. Data collected includes list membership duration, specific properties of the list owner account, and user actions performed on a website. This helps marketers create more targeted lists that are better equipped for conversion rates in the future.

2. Drupal: Drupal is a content management system that allows for the easy creation and management of digital content. Moosend’s integration with Drupal allows users to automatically add subscribers to their lists as they register on a Drupal website.

3. Magento: Magento is an eCommerce platform that helps businesses create, manage, and grow online stores.

4. OpenCart: OpenCart is an open-source online shopping cart platform.

5. PrestaShop: PrestaShop is an eCommerce software solution allowing users to create online stores.

6. Salesforce: Salesforce is a customer relationship management (CRM) tool designed to help businesses build long-term relationships with customers, partners, and employees.

7. VerifyBee: Moosend and VerifyBee work together to effectively manage email subscribers.

8. WooCommerce: Moosend’s integration with WooCommerce allows users to add subscribers who purchase items on their store to a list of their choosing.

9. WordPress: WordPress is an open-source content management system that allows for the easy creation and management of digital content. This enables WordPress users to automatically subscribe to people who comment on or subscribe to their blog.

Moosend’s Ease of Use

Moosend’s user interface is one of its best features. It’s easy to navigate and use, with a clean home page and a list of taps on the left-hand side where you can find things like templates for your first email address.

The template page also has the option to filter your available designs according to specific needs, such as when you’re advertising a sale or sending news about articles. You can also use the dashboard to check out all your lists (customers), and the current campaigns you have running.

The user interface makes it easy to create beautiful newsletters, too, with a wide range of templates to choose from and the ability to filter by type or occasion.

You can also track how many people have opened your email and how many people have clicked on any links you include. This information is all available in the user interface, so you can quickly see what’s working and what’s not.

Once you’ve created your campaign, you can easily send it to people with one click (or more if you need to), and track what percentage of your subscribers open each new newsletter. You can also log in to see how many emails are being sent every hour.

Moosend is best for companies that want an easy-to-use interface with a wide range of templates and features. If you’re looking for a user-friendly way to create and send newsletters, then Moosend is the perfect option.

Customer Support

Although Mailchimp and SendinBlue do offer a live chat support feature, this is not available for all users. Moosend, on the other hand, offers 24/7 access to live chat.

In addition to this excellent feature, there are also representatives from Moosend available in 12 languages.

Overall, Moosend offers an excellent level of customer support. This is available 24/7 in the form of live chat, and representatives are available in 12 languages.

In addition to this, businesses can get a 40% discount if they pay annually instead of monthly. This makes Moosend an excellent value for money option when it comes to email marketing.

Moosend Templates

Moosend offers a wide variety of templates to choose from, making it easy to find something that suits your needs. You can select a template based on your industry or the type of campaign you want to send. It’s also easy to customize your templates however you like.

Templates for Emails

Moosend’s templates are divided into four main categories: business, non-profit, event, and student. Each of these categories provides a variety of options to choose from.

If you’re unsure about which template is the best fit for your email marketing needs, don’t hesitate to contact Moosend’s support team. They can help you find the perfect template for your campaign and offer additional tips on how to make your email marketing successful.

Business Templates

Moosend’s business templates are perfect for companies of all sizes. Whether you want to send a newsletter, introduce a new product or promote a special offer, you’ll find a template that can help.

Non-Profit Templates

Templates for non-profits are divided into four categories: fundraising, education, nonprofit and social awareness. Each category offers templates of various styles suitable for different organizations. For example, the cause awareness category is designed with a modern, minimalist style, perfect for promoting an event or fundraising campaign.

Event Templates

If you’re planning an event, Moosend’s event templates will help you create a stunning invitation. With a range of designs to choose from, you can easily find the perfect template for your occasion.

Student Templates

Moosend’s student templates are designed with students in mind. The registration form options available can help your organization collect email addresses from potential members or customers. There are also a number of donation forms you can use for events and fundraising campaigns.

These templates can do so much more than looking good – they have been specifically engineered for email marketing success. All of these templates are responsive, so they will look good on any device. Plus, there’s no need to worry about images being blocked by spam filters – all images have been pre-optimized so your campaign can reach the maximum number of subscribers.

Customizing Templates

If you’d like to make changes to a template, it’s easy to do. Moosend offers a wide range of customization options, so you can make the template your own. You can change the text, fonts, colors, and images to create a unique look that will catch your subscribers’ attention.

Creating a Custom Template

If you have HTML coding knowledge, you can also create your own templates. Moosend offers a simple template editor that makes it easy to add your own text and images. Plus, you can preview how your template will look on different devices.

Whether you choose a pre-made template or create your own, Moosend makes it easy to send an effective email marketing campaign.

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Moosend Alternatives and Competitors

Moosend competes with a variety of email marketing solutions that offer similar functionality. The best choice for you will depend on your budget and feature preferences.

Moosend’s top competitors are:

1. AWeber
2. Klaviyo
3. Mailchimp
4. Constant Contact
5. MailMunch
6. Mailshake
7. SendPulse

Here are some comparisons between Moosend & its alternatives:

1. Mailchimp

Mailchimp is a web-based email marketing software that allows users to send and manage emails, automate actions based on behaviors and events, and run A/B tests.

It has a free plan for up to 2,000 subscribers and 12,000 monthly emails. Paid plans start at $10/month. Mailchimp is a SaaS solution that requires no additional hardware.

The application is compatible with Mac, Windows, tablets, and smartphones for all major platforms. You can use a single account to manage multiple lists or create separate accounts for each project.

• Encryption: SSL – 256-bit
• Protection from Spam: Yes
• A/B Testing: Yes
• Webhooks: No
• API: Yes
• CRM Integration: Yes
• Segmentation: Yes
• Deliverability Tracking: Yes
• Mobile Optimization: Limited

2. Klaviyo

Klaviyo is a transactional email marketing platform that offers automation and segmentation tools. To use the application, you must run it on your server or through their API. Klaviyo has a paid version with fees starting at $100/month.

• Encryption: TLS 1.2, RSA 4096-bit (2048)
• Protection from Spam: Yes
• A/B Testing: No
• Webhooks: No
• API: Yes
• CRM Integration: Limited
• Segmentation: Yes
• Deliverability Tracking: Yes
• Mobile Optimization: Yes

3. SendPulse

SendPulse is a transactional email marketing platform that offers automation and segmentation tools. To use the application, you must run it on your server or through their API. SendPulse has a free version with fees starting at $10/month.

• Encryption: SSL – 256-bit
• Protection from Spam: Yes
• A/B Testing: Yes
• Webhooks: Yes
• API: Yes
• CRM Integration: Yes
• Segmentation: Yes
• Deliverability Tracking: Yes
• Mobile Optimization: Yes

4. Mailshake

Mailshake is a transactional email marketing platform that offers automation and segmentation tools. To use the application, you must run it on your server or through their API. Mailshake has a free version with fees starting at $10/month.

• Encryption: SSL – 256-bit
• Protection from Spam: Yes
• A/B Testing: Yes
• Webhooks: No
• API: Yes
• CRM Integration: Limited
• Segmentation: Yes
• Deliverability Tracking: No
• Mobile Optimization: Yes

5. Constant Contact

Constant Contact is an email marketing platform that allows users to design, send and track emails. The application has a free version with fees starting at $20/month.

• Encryption: SSL – 256-Bit
• Protection from Spam: Yes
• A/B Testing: No
• Webhooks: Yes
• API: Yes
• CRM Integration: Limited
• Segmentation: Yes*
• Deliverability Tracking: No *Email segmentation only available as part of the Pro and Enterprise plans.

6. MailMunch

MailMunch is a lead capture and email marketing platform that allows users to create landing pages, forms, and pop-ups to collect leads and send automated email sequences. The application has a free plan for up to 2,000 subscribers with fees starting at $49/month for up to 10,000 subscribers.

• Encryption: SSL – 256-bit
• Protection from Spam: Yes
• A/B Testing: Yes
• Webhooks: No
• API: No*
• *MailMunch does not have an API, but users can export their data as a CSV.
• CRM Integration: No
• Segmentation: Yes*
• *Email segmentation only available for paid plans.
• Deliverability Tracking: No

Pros & Cons of Moosend

Pros of Moosend

• Robust automation workflows
• Plenty of features for free users
• Unlimited custom data fields and segments
• Well-designed platform
• Integration with a variety of third-party platforms
• Good customer service
• Solid reporting capabilities
• Affordable pricing plans
• Easy to use interface
• Quick and responsive support team

Cons of Moosend

• Moosend has limited templates to choose from, which makes it difficult to create personalized emails.
• Free customer support is only available during business hours, Monday-Friday.  You’re out of luck if you need assistance outside of these times.
• Moosend does not have as many integrations with third-party apps as competing email marketing services do.

Quick Links

• Best Cheapest Email Marketing Providers

Summing Up- Moosend Review In 2024

Moosend is the perfect tool for bloggers who are looking to automate their email marketing actions, gather data on user behavior, and power up your blog’s conversion.

Its easy-to-use platform can help you manage all of these tasks in no time at all. And if you need a little more convincing that this is the right tool for you, check out its integrations with other popular tools like MailChimp or WordPress plugins.

There has got to be one that will work well for you! Get started today by clicking here!.