Push notification ads, commonly known as push ads, have emerged as a powerful tool for advertisers to reach a broad audience instantly. This ad format is highly effective in delivering advertising messages directly to a user’s device, ensuring maximum visibility and engagement. Push ads are extensively utilized in various digital marketing strategies, including media buying, affiliate marketing, and CPA (Cost Per Action) Marketing campaigns.
Best Push Notification Ad Networks
Check the list of the top push notification ad networks to join as a publisher or advertiser and start making money quickly.
Galaksion
For publishers looking to monetize their site and advertisers looking for a global customer reach, the Galaksion international ad network is free to join. It is a self-service advertising platform with bot-free push traffic from vetted website owners.
Ad Formats:
- Interstitial
- Push notification
- On-page notification
- Native ads
- Direct Link.
Features:
- Manifold ad formats to choose from.
- Carefully curated advertisers offering high eCPM rates.
- Fast payouts via preferred payment methods.
- Dedicated account manager
- Smart targeting, RTB
- Anti-fraud system to block bot traffic.
- Many Targeting options
RichAds
RichAds is a top-tier self-serve ad network that operates at a global scale. They offer a new advertising format designed to instantly grab the attention of potential customers, ultimately leading to more conversions for your business. With a massive reach of over 4 billion daily impressions, RichAds is one of the world’s most significant push notifications ad networks. By leveraging their platform, you can effectively attract new users on a massive scale.
Ad Formats:
- Push Ads
- Pop Ads
- Direct Click ads
- In-Page ads
- Calendar ads
Features:
- PPC – (only pay when a user clicks your ad)
- High CR & ROI
- 100% ad visibility
- 5 billion daily impressions across 220 countries.
- Worldwide traffic
- 450M users
- Minimum CPC – $0.003
- provides tools like Target CPA and Automated rules for optimization and scaling
Also Read: RichAds Review- Best Scale and Performance Ad Network?
PropellerAds
PropellerAds is an advanced, technology-driven advertising platform known globally for its performance marketing solutions. Established in 2011, it has become one of the largest traffic providers, with over 1 billion monthly audience reach and numerous advertising campaigns launched daily across desktop and mobile.
Ad Formats:
- Push Notifications
- In-Page Push
- Interstitial
- Popunder
- Survey Exit
Features:
- Advanced anti-fraud algorithms ensure Audience Quality to drive relevant users and protect brand reputation.
- Over 12 billion ad impressions daily and covers 195+ GEOs, offering global reach.
- Unique performance-boosting tools like custom audiences, interest targeting, and creative templates are available
- Features like CPA Goal and auto rules facilitate varying levels of automation for efficient campaign management.
- Customer Care: PropellerAds provides 24/7 sales and support teams to assist users globally
Traffic Nomads
Traffic Nomads is an advertising network based in Lisbon, Portugal, known for its high-performing ad formats and self-service platform designed for media buyers. It offers high-converting traffic for advertisers.
Ad Formats:
- Push notifications
- Pops
- In-Page Push NEW!
- Banner (New!)
- Native (New!)
- Calendar
Features:
- High-Performing Verticals, which include Crypto, Dating, eCommerce, Sweepstakes, MVAS, and more
- Own an exclusive base of 50 million push notification users.
- It offers bot-free traffic and various targeting methods like device, language, IP, GEO, etc.
- Dedicated account managers, weekly personalized optimization, and media buying tips.
- Specific requirements for push and in-page notifications; restrictions include no nudity, offensive content, or illegal services
Also Read: TrafficNomads Review
ActiveRevenue
ActiveRevenue is a self-serve traffic platform that offers high-performing ad units, granular targeting, real-time bidding on CPM/PCP, and multiple optimization capabilities, including a sophisticated auto-optimization algorithm for push notification ad networks.
Ad Formats:
- Push Notifications
- Floating Push Notifications (In-Page Push or IPP)
- Pop Ads (Pop Under Ads)
- Domain Redirect (Zero Click Traffic)
Features:
- OS and Device Targeting: Includes desktop and mobile operating systems like Android, iOS, Linux, macOS, and Windows.
- Offers Pop and Zero-Click campaign creation with specific traffic types like Site, App, Extensions, and Adult
- Tracks conversions to identify effective ad campaigns and optimize performance
PopCash
PopCash is a highly specialized popunder advertising network renowned for its effective use of popunder ads. Founded in 2012, PopCash has become a significant player in the online advertising sector, serving numerous big advertisers and premium publishers worldwide. Known for its user-friendly interface and dynamic bidding system, PopCash offers a unique advertising experience focusing on high conversion rates.
Ad Formats:
- Pop-Under Ads
Features:
- Offers a vast amount of traffic from around the world, including Tier 1 countries, providing valuable opportunities for advertisers and publishers
- Offers daily payment processing with low minimum amounts for cash out ($10) and deposit ($5)
- Allows targeting by network connection (WiFi or 3G), country, device, operating system, browser, and categories like Entertainment, Download, Stream Video, File Hosting, etc
SmartyAds
SmartyAds is a global digital advertising software developer providing innovative programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Founded in 2006 and headquartered in New York, NY, SmartyAds has expanded its operations across multiple locations, including Miami Beach, FL, Shanghai, Kuala Lumpur, Kyiv, and London.
Ad Formats:
- Native Ads
- Video Ads
- Display Ads
- Playable Ads
Features:
- Offers a full-stack programmatic infrastructure for advertisers and publishers
- Offers a Supply Side Platform (SSP) for sellers to reach revenue opportunities and meet suitable advertisers.
- Provides a Demand Side Platform (DSP) for buyers to maximize purchasing strengths with cross-channel traffic and a transparent advertising platform.
Adsterra
Adsterra is one of the most popular networks in scale and popularity. It runs the campaigns from advertisers and affiliates to maximize downloading the apps. They also have a CPA network hub now where you can find an excellent promotional offer and get paid for sending them traffic.
As a traffic source, Adsterra has a pretty good reputation in the affiliate marketing industry. It maintains the visitors with the best interests. Adsterra is named for serving numerous billion impressions across various countries each month. Further, they are expanding and growing.
Ad Formats:
- Popunder ad
- Social Bar
- Web Push Template
- Banner Ad
- Direct Link Ad
- Native Ad
- Video Roll Ad
Features:
- Diverse Ad Formats: Adsterra offers a variety of ad formats for varied campaign requirements.
- Real-Time Reporting: Provides live statistics and analytics for performance tracking and optimization.
- CPA, CPM, and CPC Pricing Models: Flexible pricing options including CPA, CPM, and CPC for diverse campaign billing.
Also Read: Adsterra Review: The Best Alternative To Google Adsense
EZmob
Established in 2013, EZmob is a self-serve programmatic ad network tailored for performance marketers, affiliate marketers, media buyers, and app developers. It provides a versatile platform for various advertising and publishing needs.
Ad Formats:
- Native Ads
- Classic Push Ads
- Floating Push (In-Page Push Ads)
- Popunder Ads
- Display Ads
Features:
- Utilizes Real-Time Bidding and XML for efficient ad delivery.
- Offers comprehensive reporting and automation rules for efficient campaign management.
- Accessible entry with a minimum deposit of $50 makes it easy for advertisers to test the platform.
ExoClick
ExoClick stands out as a premier ad network, renowned for its exceptional performance, versatile targeting options, and a wide range of ad formats. Catering to the needs of serious advertisers, it offers a platform where 2 billion ad impressions are managed with precise targeting and cost control. It is particularly noted for its advanced fraud detection, ensuring ads are shown to genuine users.
Ad Formats:
- In-Page Push Notification
- Multi-Format Ads
- Desktop Fullpage Interstitial
- Mobile Fullpage Interstitial
- Push Notifications
- Email Clicks
- In-Stream Video
- Video Slider
- Video Banners
- In-Video Banner (VAST)
- Popunders
- Native Interstitial
- Sticky Banner
- Direct Links
Features:
- Reaches over 2 billion unique users worldwide, providing a vast audience for advertisers.
- includes demographics, geolocation, device type, and more for precise audience targeting.
- Detailed insights into ad performance, including clicks, impressions, and CTRs.
Admachine
Admachine is a comprehensive affiliate marketing service provider offering a unique programmatic advertising platform. It facilitates ad exchanges and marketing campaigns, focusing on driving conversions with high traffic quality. Admachine provides many tools and resources to enhance ROI, including intelligent tracking and targeting, automated campaign optimization, and diverse ad formats.
Ad Formats:
- Pop Ads
- Native Ads
- Banner Ads
- Video Ads
- Push Ads
Features:
- Access to a worldwide audience from over 200 countries, including North America, Europe, Australia, and Asia.
- Offers Net-15 payment frequency, beneficial for continuous cash flow.
- Includes Cost Per Click (CPC) and Cost Per Mille (CPM) commission structures.
- Ensures ads are placed on reputable websites and protects against bots and fraudulent traffic.
Push.House
Push.House is a dynamic push notification ad network offering robust solutions for publishers and advertisers. Its global reach, advanced targeting capabilities, and user-friendly interface stand out. It ensures brand security and provides real user traffic, minimizing fake or bot traffic through its anti-fraud systems.
Ad Formats:
- IOS Push
- Inpage
- Push
- Native
Features:
- Accepts traffic from over 180 countries.
- Detailed real-time reports and analytics for performance monitoring.
AdMaven
AdMaven is a versatile online advertising platform known for its wide range of advertising solutions and ease of use. It caters to publishers and advertisers with various ad formats, including pop-under ads, push notifications, and more. AdMaven’s platform is intuitive and user-friendly, making it accessible to users of varying experience levels.
Ad Formats:
- Pop-Under Ads
- Push Notifications
- Native Floater Banners
- Interstitial Ads
- Download Buttons
Features:
- Known for high eCPM rates and increased revenue for publishers.
- The real-time bidding system is used for detecting user demographics and interests.
- Provides comprehensive analytics and over 12 billion daily impressions for advertisers.
EvaDav
EvaDav is a native advertising network specializing in push notification ads. It offers cutting-edge solutions for publishers and advertisers, making it a versatile platform in the digital advertising space.
Ad Formats:
- Push Notifications
- Popunder Ads
Features:
- Offers weekly payments with a minimum payout of $100.
- Provides a 5% commission through its referral program.
- Compatible with tools like Keitaro, Binom, Peerclick, and BeMob.
Adcash
Adcash is a renowned online advertising platform with a global reach, catering to the needs of both advertisers and publishers. It offers various ad formats and is noted for its user-friendly interface and efficient support system.
Ad Formats:
- In-Page Push Ads
- Pop-Under Ads
- Interstitial Ads
Features:
- Bypasses Ad Blockers for broader ad reach.
- Minimum Payout €25, with no fees for processing payments.
- Automated and dynamic CPM bidding for optimizing campaign performance.
- Auction/win rate, ROI, and other advanced metrics for campaign assessment.
MGID
MGID is a prominent native advertising platform established in 2008 that offers solutions for advertisers and publishers. It has grown significantly, reaching over 850 million unique visitors monthly and supporting over 32,000 direct publishers in more than 200 countries.
Ad Formats:
- Native Ads
- Display Ads
- Video Formats
- Push Notifications
Features:
- Option to recirculate traffic by promoting content from other sites, enhancing user engagement.
- Compatible with both desktop and mobile devices.
- Provides high-quality traffic suitable for mobile advertising.
- Aims for a global fill rate of 100% across all devices and locations.
Zeropark
Zeropark is a performance marketing and advertising technology platform that caters to affiliate advertisers and media buyers. It is renowned for its ability to reach high-intent clients outside of the major search engines, offering a unique opportunity to engage with typically hard-to-reach audiences. Zeropark allows advertisers to promote products to potential clients directly from mobile devices and applications, establishing connections with motivated customers.
Ad Formats:
- push ads
- in-page push
- Popup ads
- Deeplink ads
Features:
- Provides granular data about available traffic per brand, with tools for comprehensive campaign management.
- Minimum first-time deposit of $200, refundable if account approval doesn’t go through.
Twinred
TwinRed is a self-serve advertising network known for its adult traffic. It offers a range of advertising solutions, including pop-unders and interstitial ads, and has recently integrated push notifications into its platform.
Ad Formats:
- Popunder Ads
- Interstitial Ads
- Push Notifications (available through OpenRTB)
Features:
- Allows publishers to display the most profitable ads, whether banner ads or native widgets.
- Works across all devices, with notifications delivered even when users are inactive on a page.
- Encourages submission of multiple creative sizes for each ad format to access more inventory.
- Offers Summary Report and Advanced Report tabs for in-depth campaign analysis.
TrafficStars
TrafficStars is a robust ad network known for its high-quality adult traffic and extensive range of ad formats. It offers a user-friendly interface and tools for advertisers and publishers to optimize and increase campaign ROI. With a focus on real-time bidding and tracking, TrafficStars aims to deliver effective advertising solutions.
Ad Formats:
- Banners
- Native Ads
- Video Pre-Roll
- Video IM Slider
- Video X Pre-Roll
- Push Notifications
- Popunder
- Full Page Interstitial
Features:
- Detailed insights for campaign analysis and optimization in the form of Real-Time Statistics & Reports
- GEO, language, device, category, keywords, operating systems, carriers, browsers, IP ranges, frequency capping, scheduling, retargeting, and lookalike targeting options
- Customizable ad formats for easy integration and revenue generation.
Clickadu
Clickadu is a comprehensive ad network known for its multi-format advertising inventory and user-friendly self-serve platform. It caters to advertisers and publishers with various ad formats and sophisticated targeting options.
Ad Formats:
- InPage Push (Native Banner)
- Instant Text Message (Dialog Ads)
- Video Pre-Roll
- Push Ads
- Popunder Ads
- SKIM Link
Features:
- Offers multiple formats like InPage Push, Popunder, and Video Pre-Roll.
- Provides comprehensive targeting capabilities, including device, browser, and geographical targeting.
- focuses on high-quality traffic with multi-layered verification.
- Supports over 20 different advertising verticals, catering to a variety of industries.
Bidvertiser
BidVertiser is an online advertising network that provides various ad formats for advertisers and publishers. It emphasizes quality traffic, transparency in operations, and precise targeting capabilities.
Ad Formats:
- Direct Navigation
- Pop Under
- Push Notifications
- In-Page Push
- Contextual Pops (Injection)
- Native Ads
Features:
- Detailed segmentation and visibility into traffic sources for better conversions.
- Comprehensive targeting includes Geo, user agent, device, browser, ISP, carrier, sub id, bid, and day parting.
- Automatic optimization, bid-override, and postbacks for campaign success.
- Advanced ad serving and real-time optimization backed by machine learning.
- Top-notch fraud detection with a zero-tolerance approach.
ClickAdilla
ClickAdilla is a versatile and comprehensive ad network platform known for its high-quality traffic acquisition from exclusive sources. It offers a wide range of ad formats, targeting options, and a user-friendly self-service platform, making it a popular choice for advertisers and publishers alike.
Ad Formats:
- Popunder Ads
- Banner Ads
- Full-Page Interstitials
- Push Ads
- In-Page Push
- Notification Widget
- In-App Ads
- Native Ads
- Gallery Traffic or Content Feed
- Direct Links
- In-Stream Video Ads
- Video Slider Ads
- Out-Stream Video Ads
Features:
- Daily reach of over 4.5 billion users from 240 countries.
- Partners with publishers and traffic sources to deliver significant volume across various ad types.
Coinis
Coinis is an advanced advertising network offering a comprehensive platform for publishers and advertisers. It specializes in leveraging AI-powered algorithms to optimize Return on Ad Spend (ROAS) campaigns by discovering and bidding on the right audience. Coinis provides a user-friendly self-service platform that simplifies ad campaign creation, targeting, budgeting, and media selection.
Ad Formats:
- Push Notification Ads
- In-Page Push Ads
Features:
- Utilizes AI algorithms for maximizing ROAS.
- Active in over 220 countries, reaching a wide audience.
- Ensures secure ads from publishing partners.
- High eRPM and CPMs for publishers.
RollerAds
RollerAds is a push notification ad network that connects advertisers and marketers to their target audience globally via devices. Known for its easy and profitable campaigns, RollerAds offers an intuitive campaign designer and complete tracking through a user-friendly interface. It also provides free push notification templates and multiple targeting options, making it a versatile choice for advertisers.
Ad Formats:
- Push Notifications
- On-Click Ads
Features:
- Includes desktop/mobile, subscription age, OS version, GEO, zones, and white/blacklists.
- Access to a wide array of push notification ad templates.
- Operates independently through programmatic bidding.
- Offers 16 tracking options for campaign optimization.
HillTopAds
HilltopAds is an advertising network that offers a variety of ad formats and solutions for publishers and advertisers. They focus on delivering high eCPMs and real-time statistics for their users. HilltopAds caters to a global audience with traffic from direct publishers and provides advanced targeting options. The platform is known for its no-blocked impressions feature, eCPM real-time optimization, and custom solutions for valued partners.
Ad Formats:
- Video Ads
- In-Page Push Notifications
- Pops
- Direct Links
- Banners
Features:
- Cost Per Mille (CPM) and Cost Per Action (CPA) billing models are offered.
- It includes options like carriers, OS, browsers, devices, and more for precise audience targeting.
- Automatically adjusts campaigns for optimal performance.
MyBid
MyBid is a fully managed advertising network offering a range of ad types and targeting options. It is designed for advertisers who prefer a hands-off approach, with expert media buyers managing and optimizing campaigns. MyBid provides global coverage with direct and brokered traffic, and it supports various ad formats suitable for different verticals.
Ad Formats:
- Push Notification Ads
- Inpage Push Ads
- PopUnder Ads
- Widget Notification Ads
- Banner Ads
- Video Ads
- Native Ads
Features:
- Offers both direct and brokered traffic for various offer types.
- High traffic volumes are available in every country, with group targeting options.
- Requires a $100 deposit, with several payment methods available.
UngAds
UngAds is a comprehensive advertising platform offering a range of features for advertisers to set up and optimize ad campaigns efficiently. Known for its self-service interface and fast campaign moderation, UngAds is suitable for various businesses, including companies, affiliates, and advertisers.
Ad Formats:
- Push notification ads
- popunder ads
- Native ads
Features:
- Fast Average moderation time (around 20 minutes)
- Coverage across six continents and more than 190 countries.
PlugRush
PlugRush is an advertising network that offers various types of traffic for both mobile and desktop platforms. It specializes in traffic segmenting and optimization to increase conversions over time.
Ad Formats:
- Banners
- Native Advertising
- Native Advertising Blind
- Popunder
- Push Notifications
- Redirects
Features:
- The network integrates seamlessly with other web tracking and analysis tools, such as Prosper202, aiding in comprehensive campaign management.
- Advertisers can customize campaigns based on audience, delivery method, traffic type, and other targeting parameters.
- Advertisers can schedule campaigns for specific hours or days, maximizing impact during peak audience activity times.
How Does a Push Notification Ad Look Like?
Push notification ads look very similar to the app notification that you receive for incoming messages and updates on your smartphone or desktop. No matter which push notification ad networks you use, they will look the same on similar devices.
Best Tips for Successful Push Ads
Use emojis
Using emojis in push ads can significantly improve engagement and conversion rates. Here are some key reasons and statistics that illustrate the impact of using emojis:
- Increased Open and Click-Through Rates (CTRs): Push notifications incorporating emojis have shown an impressive increase in open rates and CTRs. One study found that push notifications with emojis observed an 85% increase in available rates and a 9% increase in conversions.
- Boost in Customer Engagement: The use of emojis by marketers to enhance customer engagement increased by 108% in 2016. Emojis can evoke an emotional response, which is more effective in engaging users compared to plain text.
- Improved Conversion Rates: Emojis can have a direct positive impact on conversion rates.
Use push ad spy tools
You can use tools like AdPlexity and Anstrex.
Using push ad spy tools in advertising campaigns offers several significant advantages that can lead to improved reach and success of the campaigns:
- Competitive Insights: Spy tools enable advertisers to monitor competitors’ campaigns across various platforms, such as Facebook, push notifications, and pop-up ads.
- Access to High-Converting Landing Pages and Creatives: Spy tools often allow users to download and customize high-performing landing pages and creatives, saving time and effort.
- Optimization Through A/B Testing: Utilizing spy tools for A/B testing allows marketers to optimize ad performance by testing different variations of ads and landing pages.
Use powerful words like a Pro
Using powerful words like “pro” in push ads can significantly impact the effectiveness of your advertising campaigns. The strategic use of such words can enhance curiosity, create a sense of urgency, and establish relevance, which are key factors in attracting and retaining the attention of potential customers.
- Curiosity and Excitement: Words that evoke curiosity and excitement can be challenging for readers to ignore. When your audience encounters a word like “pro,” it can spark interest and make them want to learn more about the offered product or service.
- Urgency: Creating a sense of urgency is another critical aspect of successful advertising.
- Relevance and Context: Understanding the psychology of your audience is vital to effective word choice.
Use multiple networks
Using multiple networks for push notification ads offers several advantages that can significantly improve the reach and effectiveness of your advertising campaigns:
- Wider Audience Reach: Different networks have access to diverse user bases. By leveraging multiple networks, advertisers can reach a broader and more varied audience, which is particularly beneficial for verticals like crypto and finance, sweepstakes, dating, gambling, health and beauty, e-commerce, mobile games, and more.
- Creative Testing and Optimization: Using multiple networks allows for split testing of creatives across different platforms.
Analyze failed campaigns
Analyzing failed campaigns is crucial in making push ads successful for several reasons:
- Understanding Audience and Brand Identity: Failed campaigns often reveal a disconnect between the ad’s message and the audience’s expectations or values. For instance, Pepsi’s controversial ad with Kendall Jenner was criticized for trivializing social issues, indicating a lack of understanding of sensitive topics.
- Improving Creatives and Messaging: Failed campaigns can highlight ad creatives and messaging issues. For instance, poor understanding of the target audience, unclear messaging, and ignoring cultural sensitivities are common reasons for campaign failures.
Conclusion
The above list of the top push ad networks contains trusted traffic sources. You can buy traffic from these sources and look forward to monetizing your website’s traffic with them.
Some of the networks accept advertisers with huge budgets only. Ensure you have enough advertising budget to start a sound push advertising campaign.
Frequently asked questions
How do Push Notification Ads Work?
Push notification ads are sent as brief messages to a user’s mobile device or desktop. They appear even when the user isn’t actively using the app or website, offering immediate engagement. Targeted based on user behavior and preferences, they aim to drive user interaction and conversion.
How Do Push Notification Ad Networks Handle User Privacy and Data Security?
Push notification ad networks prioritize user privacy and data security by complying with regulations like GDPR and CCPA. They typically collect data with user consent, ensuring transparency in data usage. These networks anonymize and encrypt sensitive information, safeguarding against unauthorized access.
What Future Trends Are Expected in Push Notification Advertising?
In the future, push notification advertising will embrace advanced personalization, utilizing AI and machine learning for more tailored and context-aware messaging. Increased integration with IoT devices will expand the reach beyond smartphones to smart home devices. There will be a stronger focus on interactive and rich media formats, enhancing user engagement.